Hybrid HDD Ultrabooks to attack pure-SSD Ultrabook market
Ultrabook sales are expected to grow this year with prices to fall to between $799 and $899, according to researchers at TrendFocus. As their prices approach that of tablets, consumers are predicted choose them over tablets due to their support for content creation.
While TrendFocus forecasts over double SSD growth in the second quarter of 2012 compared to the same quarter in 2011 due to falling NAND prices, a 128GB SSD still accounts for roughly 25% of the BOM (build of materials) cost of an Ultrabook. With the development of thin 7mm 2.5″ HDDs, TrendFocus predicts that Ultrabook manufacturers will make use of a large capacity 7mm 2.5″ HDD coupled with a small mSATA to run as a cache for the SSD, to undercut with pure SSD Ultrabooks.
The benefit of using a hybrid approach is that it provides HDD’s large storage capacity with near-SSD performance by caching frequently accessed data on the mSATA. According to TrendFocus a 320GB HDD with a 32GB mSATA SSD would reduce the storage price to 19% of the BOM cost. Seagate, which is already on its third generation of hybrid drives also expects competitors to release their own hybrid hard drives, which is where the SSD is embedded in the HDD as a direct drop-in-replacement for a standard HDD.
The full source report can be read on The Register.
3 Comments on Hybrid HDD Ultrabooks to attack pure-SSD Ultrabook market
- Posts: 1606
- Posted on: 16 May 12 15:19
Most tablets are $350 - $500, so I can only assume this refers to overpriced iCrap.
"As their prices approach that of tablets, consumers are predicted to choose them over tablets due to their support for content creation."
This is crazy talk. People buy notebooks for content creation and tablets for convenience (ebooks, watching a movie on the bus/train to/from work, etc). They're two different animals. Who's going to write the next War and Peace on a tablet?
- Posts: 722
- Posted on: 16 May 12 20:24
Duke I'm sure you know many are using tablets (iPads mostly) for much more than consumption. iPad is an amazing IT management tool with all the IT tools available free or low cost. This is just an example and there are many more.
Its well known that iPad is being adopted by many organizations and its not for employees to consume content. Have you seen use cases ? Doctors & other medical professionals using them for their work etc....agian lots of uses cases out there.
Its a myth that you can't do content creation on a tablet, alot of people do and yes for professional purposes. No its not the BEST and no it won't be for an 3D artist creating special effects animations for the some Hollywood blockbuster. But for journalists and other writers its great. No they won't write a novel but they might write their next newspaper column.
- Posts: 1606
- Posted on: 17 May 12 14:56
Duke I'm sure you know many are using tablets (iPads mostly) for much more than consumption.
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