iPod owners more honest than other Mp3 player owners

January 11, 2006

Alright,
don't shoot the messenger, I'm just relaying information that was offered to us.
We got a mail today from XTN Data, which is a research consultancy. It
seems that they very quickly gathered some data in January 2006,
that among other things delves into the downloading habits of 1,000 music
fans. It looks like iPod owners are a different breed than the rest of us 52
million scofflaws out there.

iPod
owners more honest

Recently released data from research
consultancy XTN Data shows that iPod owners are significantly less likely
to download music illegally.

While 25% of people regularly download
music using filesharing software only 7% of iPod owners were doing so.
Why is unclear but Greig Harper, founder of XTN Data suggested, 'It may
be that the iPod has a more mainstream audience beyond the gadget fans
which means they're less aware of or have less desire to use filesharing
software."

This is supported by the finding that iPod owners are more regular
buyers of CDs buying an 25% more albums than your average music fan. Half
of all iPod owners were regular users of Apple's iTunes legitimate
download service.

Owners of other MP3 players were most likely to be downloading
illegally followed by those using their computer to listen to
music.

Filesharing continues to be a problem with XTN Data estimated there to
be 52 million people in the US regularly downloading music
illegally.

The results are released in a free research report available to
download at www.xtndata.com

Of course this is not conclusive evidence, but it is
still interesting to note and discuss. Frankly, it is a mystery as to why other
Mp3 player owners still use P2P while the iPod folks don't. Lack of a
mainstream music service? The study is a very well laid out report and a
pleasant to read download. The four page portion offered is free and you need
not give personal info such as an email address to get it, which is nice. But,
if you need to see all the statistics, then there is a charge. But no
matter, because here is a quite a bit of the free iPod people stuff for us to
ponder, the gender thing is quite interesting to me, maybe it's the ladies that
don't download illegally! 😉

The iPod people!

44% of MP3 players are iPods

52% of iPod owners male

48% are female

79% regularly listen to music via the radio

50% of iPod owners regularly download music from
Apple's iTunes service.

29% can regularly be found on eBay buying music
CDs.

43% of iPod owners regularly play computer
games.

36% own a PlayStation 2 while 11% own an
Xbox.

Source: XTN Data