Late fees are back at Blockbuster
Remember five years ago, when Blockbuster proudly announced “The End of Late Fees?” Those happy days are over.
Blockbuster has brought back late fees, understandably with less fanfare than when it eradicated them in 2005, Home Media Magazine reports. If you don’t return a movie within your rental period, Blockbuster now charges $1 per day, capped at $10. Previously, Blockbuster only charged a $10 flat fee for movies that weren’t returned 10 days after the rental period is over.
The rental giant also reduced the rental period for new releases from one week to five days. On the bright side, Blockbuster will not charge a restocking fee for late returns.
Blockbuster spokeswoman Michelle Metzger told Home Media Magazine that the policy change shouldn’t be interpreted as a late fee. “This is an additional daily rate and if the customer is choosing to keep out a movie past the due date, then they are going to [be] charged [accordingly],” Metzger said. “If you keep a rental car out an extra day, the rental car company has to charge you.”
Right. I’ll grant that rental companies in general are guilty of twisting the semantics to fit their advertising. Redbox’s claim of “no late fees” is nefarious: You get charged $1 every day the movie is out, so you’re technically paying a late fee even if you’re a few minutes past your 24-hour rental period (a lawsuit was filed for this reason). Even Blockbuster got sued over its “end of late fees” claim because late rentals were automatically converted to purchases.
Anyway, I see what’s going on here. With Redbox and Netflix both making deals to delay the availability of new releases from Warner Bros., Blockbuster just gained a little more power, and it’ll get more if other studios follow Warner’s lead. Blockbuster is essentially matching Redbox’s prices, but with a mandatory 5-day rental period attached. Don’t like that? Too bad, you’ve got nowhere else to go but another rental store.
7 Comments on Late fees are back at Blockbuster
- Posts: 1606
- Posted on: 03 Mar 10 14:33
- Posts: 954
- Posted on: 03 Mar 10 16:34
- Posts: 729
- Posted on: 03 Mar 10 17:29
as for late fee's thats understandable. how are you supposed to earn a profit if you can't only rent out the movie as little as 3 times a month.. lol
- Posts: 1606
- Posted on: 08 Mar 10 14:43
All I'm saying is why don't they have a small store and stop putting 100 of the same movie on the wall? Blockbuster needs to evolve. They'll be dead in a few years if they don't smarten up. Small store = cheaper rent = survival.
On the way out I asked the guy how much a rental was. Almost $6 with tax. Yeah, good luck with that.
- Posts: 9692
- Posted on: 08 Mar 10 15:53
I still remember in my childhood where my parents went out to rent a movie each week, renting them at a small busy local video store. I remember the store had just a single person working there at the cashier with a terminal to check in/out the rentals. There was no Blu-ray let alone DVD back then and we didn't care; we just looked forward to the weekly movie.
At $6 a rental, it's probably more worth while going to the cinema instead.
- Posts: 865
- Posted on: 08 Mar 10 17:25
|I still remember in my childhood where my parents went out to rent a movie each week, renting them at a small busy local video store. I remember the store had just a single person working there at the cashier with a terminal to check in/out the rentals. There was no Blu-ray let alone DVD back then and we didn't care; we just looked forward to the weekly movie.|
In my childhood, there was no VHS tapes, no cd/dvd rentals etc... we had to go to the actual Movie Theater to watch a new movie... that or wait a few years till it showed up on TV... Now I don't have to rent or buy anything ... it will be on TV within the year... So I don't get to watch it when it's "the in thing" Big deal... Nothing comin out IMO that can't wait... my life won't end and my social circles will not ostracize me for not being "up" on the newest box office hits...
But I'm old so what do I know eh
- Posts: 1606
- Posted on: 08 Mar 10 19:32
In my childhood, there was no VHS tapes, no cd/dvd rentals etc... we had to go to the actual Movie Theater to watch a new movie... that or wait a few years till it showed up on TV.
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