Box office reports deliver more bad news for 3D movies
The performance of 3D movies over the typically busy Memorial Day weekend did little to counter recent arguments that they were becoming too big a focus for filmmakers and theaters despite consumers clearly not feeling the same way. If anything, some believe the less-than-stellar numbers put up by both new and previously released 3D films speaks to a growing ambivalence to the format by theatergoers who either dislike the attached premium price or are clued in to Hollywood’s less-than-honest 2D-to-3D conversion process. Or perhaps it’s a combination of both.
Though the holiday weekend delivered record numbers for theater owners said Home Media Magazine, the debut of “Kung Fu Panda 2″ and continued performance of other recently released 3D blockbusters – such as “Thor” and “Pirates of the Caribbean: On Stranger Tides” – combined to paint an unimpressive picture for the format. Indeed, the site divulged that “Kung Fu Panda 2″ delivered the weakest 3D turnout since 2010s “Despicable Me” – garnering a lower-than-expected $68 million.
Meanwhile, Box Office Mojo reported that while “Kung Fu Panda 2″ couldn’t match the original’s opening weekend success, another sequel hoarded ticket sales. “The Hangover Part II” made around $137 million in its first five days, said the site. Its predecessor in comparison earned $45 million during its opening weekend.
The weak performance of 3D movies in theaters when compared to their 2D counterparts is also telling. Richard Greenfield, an analyst with BTIG Research, pointed out last week that the opening of “Pirates of the Caribbean: On Stranger Tides” in 3D resulted in less than half of its overall ticket sales. In light of recent news, he reiterated that the mix of higher prices and consumer disinterest has created a recipe for failure.
Still, Greenfield sees some hope for 3D, predicting that “Transformers: Dark of the Moon” may perform the opposite of other recent films. And contrary to the apparent declining desire to watch 3D films in theaters, new studies predict that 3D could find success in homes as 3D TV prices drop and more content is made available. (Via Home Media Magazine)
11 Comments on Box office reports deliver more bad news for 3D movies
- Posts: 722
- Posted on: 01 Jun 11 19:52
Even though I wanted to see it in 2D because it was a 3D conversion, the 3D was actually pretty good and didn't bother me like I thought it would.
I would have insisted on seeing it in 3D from the beginning if it had been shot in 3D.
- Posts: 285
- Posted on: 01 Jun 11 21:38
- Posts: 3231
- Posted on: 02 Jun 11 02:54
- Posts: 3
- Posted on: 02 Jun 11 13:40
- Posts: 3231
- Posted on: 02 Jun 11 16:46
- Posts: 6486
- Posted on: 02 Jun 11 19:26
downloading for the net can get you in trouble the place you get them from will not protect your ip address and the law could come after you. I will stick with netflex.
I think people are more smarter then we think..sure there are those that will stick their neck in the hangman but there are plenty savvy that know what they are doing already. "Where there is a way there is a will"
- Posts: 6486
- Posted on: 02 Jun 11 19:28
- Posts: 6486
- Posted on: 02 Jun 11 19:30
3d have come out every 20 years or so since i was a kid and never lasted very long even though the movie companies said they were the future. I would never pay extra for a movie in 3d. Besides I used to five years ago go to a movie every month or so now I am lucky to go to one a year cost to much and the popcorn and pepsi also cost more than I am willing to pay.
That died out for me like 10 years ago..... not... . The studios did this to themselves and forced the theaters to overcharge us and thus what comes around goes around. Overcharge people and they stop coming it's simple math.
- Posts: 104
- Posted on: 02 Jun 11 20:21
Box office reports deliver more bad news for 3D movies.
[newsimage]http://static.rankone.nl/images_posts/2011/06/hvnZ8J.jpg[/newsimage]The performance of 3D movies over the typically busy Memorial Day weekend did little to counter recent arguments that they were becoming too big a focus for filmmakers and theaters despite consumers clearly not feeling the same way. If anything, some believe the less-than-stellar numbers put up by both new and previously released 3D films may speak to a growing ambivalence to the format by theatergoers who either dislike the attached premium price or are clued in to Hollywood's less-than-honest 2D-to-3D conversion process. Or perhaps it's a combination of both.
Read the full article here: http://www.myce.com/news/latest-box-...-movies-45957/
Please note that the reactions from the complete site will be synched below.
Avatar sucked in 3D. A good percentage of 3D movies have been converted from 2D in the first place.
The best 3D I've ever seen was MJ's Capt. Eo at Disneyland.
- Posts: 147
- Posted on: 03 Jun 11 01:02
- Mary Cahill
- Posts: 49
- Posted on: 04 Jun 11 15:38
Now, big corporations, like Hollywood studios, hire psychologists and psychiatrists to learn how to get past our natural resistances and manipulate those extra dollars out of our pockets. We're just cows down the shoot to big business - lambs to be fleeced any way they can.
And, when we tire of "being fleeced", they call it "disinterest" - is that what it is? Really? "Disinterest" ??? I would think it might be better labeled "Lesson learned"!
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