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Meet the new Apple iPad, not quite the same as the old iPad

Posted 08 March 2012 00:02 CET by Justin_Massoud

Apple just threw a curve ball that would make the San Francisco Giants’ Brian Wilson proud. The Cupertino company unveiled in the eccentric pitcher’s backyard today the newest addition to its record-setting iPad tablet line, eschewing rumored names for a much simpler one: the new iPad.

Speaking at the Yerba Buena Center for the Arts in San Francisco, Apple Senior Vice President of Worldwide Marketing Philip Schiller showed off the new iPad to a packed house of journalists.

Easily the device’s biggest draw is the addition of true 1080p high-definition visuals, courtesy of a 2048×1536 QXGA Retina display. That’s twice the resolution and quadruple the pixel count of the iPad 2, explained Philip Schiller, senior vice president of Worldwide Marketing, Apple.

“The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos,” said Schiller.

Apple noted that the count is one million greater than what’s included in most HDTVs, rendering individual pixels invisible to the naked eye and colors 44 percent more vibrant. Behind the tablet’s stunning screen is a quad-core version of Apple’s own A5 chip. According to Apple, the A5X offers double the default chip’s power while retaining up to 10 hours of battery life.

Support for Verizon and AT&T 4G LTE networks is also a go, providing users a good excuse to avoid public Wi-Fi.

Rounding out the tablet’s new features is an improved five megapixel iSight camera. Introduced in the original iPad, the upgraded model allows for 1080p HD photography and video recording.

Pricing should be familiar to Apple-holics: a 16GB model for $499, a 32GB model for $599 and a 64GB model for $699. The company has opened up pre-orders for the new iPad, which will hit stores on March 16. Analysts are already predicting shortages.

Overshadowed by the big iPad reveal but still worth noting, the company announced an upgraded Apple TV model is also due in stores that same day.  The streaming player boasts a new UI and 1080p visuals. Pricing will match its previous iteration — $99.

ivid
MyCE Resident
Posted on: 08 Mar 12 01:09
It's just the iPad. When the new iMac & MacBook pros come out the arent numbered they're just called the new iMac. Same deal now. Same for iPod touch...
0 Agree

zap em
MyCE Resident
Posted on: 08 Mar 12 03:32
JUSTIN
Yeh!,you may be right,but it's cool that it's in HD?
My only problem is I would like it to support
flash video.
ZAP
0 Agree

debro
Blown to smitherines
Posted on: 08 Mar 12 11:01
My little 7" tab is 1024x600, it's half the size .... So... double it to the new ipad size, and it would be 2048 x1200, but it's almost 2years old.

It's good to see apple finally catching up to 2 yr old technology.

And honestly, wtf are they going to use a quad core cpu for? Seems like the marketing BS that all the tablet manufacturers are falling for. Practically no-one uses their desktop quad cores, so rarely do they even use two cores that intel invented technology that disables additional cores, and overclocks one core up to almost double.

Asus's new tablet, they went smart, and decided that a higher clock dual core cpu that barely sips power is superior to a lower clock quad core that guzzles juice like a GM pickup truck.
Much the same as with desktop PCs, a higher clock dual core cpu will be much more responsive than a low clock quad core, and with the exception of video encoding, will be faster for practically any task anyone would ever throw at a tablet.
0 Agree

zap em
MyCE Resident
Posted on: 08 Mar 12 17:17
GUY'S
I hear that CHINA is suing APPLE for copyright infrigdgment
over the IPAD name.They are warning the U.S. that APPLE
better not sell the new IPAD using the name.
HMM. INTERESTING ZAP
0 Agree

ivid
MyCE Resident
Posted on: 08 Mar 12 17:26
Are we in denial ? Catching up ? Its the others that are always playing catch up. Always, and they know it. Everyone knows it.

Hmmmm lets see, where to use those CPU cores on a 2048x1536 platform... HD games, graphics processing for photo editing (new iPhoto), high res 3D applications (Starwalk in HD..), 1080p video playback, Airplay mirroring in 1080p, etc. etc.

And Flash ? Is that a joke, or did you not know Adobe has abandoned that bloated crapware on mobile platforms ?
0 Agree

mciahel
Senior Moderator
Posted on: 08 Mar 12 19:38
Most funny:
Apple is advertizing the new iPad with LTE here in Germany also. They also give a list of Providers. Looks nice, doesn't it?
The catch: the 4G unit is not compatible with 4G networks outside of North America Of course this is not mentioned.

Michael
0 Agree

debro
Blown to smitherines
Posted on: 08 Mar 12 22:22
Quote:
Originally Posted by ivid
Hmmmm lets see, where to use those CPU cores on a 2048x1536 platform... HD games, graphics processing for photo editing (new iPhoto), high res 3D applications (Starwalk in HD..), 1080p video playback, Airplay mirroring in 1080p, etc. etc.

And Flash ? Is that a joke, or did you not know Adobe has abandoned that bloated crapware on mobile platforms ?
Toys.

No serious photo editor would use an ipad. The screen is too small to detect small differences, and the interface is ludicrous for any serious work.

1080p video playback .. oh please ... a simple hardware video decoder is implemented in practically every recent video chip, so much that you can make a decent HTPC with a single low power Core atom/Amd E series cpu. All modern tablets have h264 hardware decoders in them.

Starwalk -> Seriously? Lol.

Games - All current games prefer dual cores, with higher clock speeds. Quad core just isn't required.

Flash is required - practically 1/2 of the internet still uses flash. The fact that it is slowly dying due to security/production problems is irrelevant. Releasing a tablet that can't render flash is like releasing a car without a steering wheel, claiming that soon all cars will be computer driven. That's won't help you now.

While you consider Apples iOS & "new ipad" to be visionary and looking to the future - it's actually hamstrung in capability, and product technical specifications appear to be decided by the marketing department.
0 Agree

paulw2
MyCE Senior Member
Posted on: 09 Mar 12 06:19
Quote:
Originally Posted by mciahel
Most funny:
Apple is advertizing the new iPad with LTE here in Germany also. They also give a list of Providers. Looks nice, doesn't it?
The catch: the 4G unit is not compatible with 4G networks outside of North America Of course this is not mentioned.

Michael
What frequency band do you use for LTE??
0 Agree

Illuminatus
MyCE Member
Posted on: 09 Mar 12 18:22
800 MHz, 1800 MHz and 2600 MHz.
0 Agree

ivid
MyCE Resident
Posted on: 11 Mar 12 19:31
Debro, i suppose you believed bill gates when he said 640K was more than enough memory for everyone? The hardware decoder doesn't provide hardware acceleration for decoding for all formats, only iPad "native" h.264 with specific profiles. Have you tried to play a 720p MKV video on the original iPad using cinexplayer or VLC? It doesn't have the processing power for it. It's choppy and unwatchable and cinexplayer developers state it's because its not powerful enough. A 1080p MKV is even worse and DOES need the CPU power of iPad 2 or 3. And specially when airplaying it to an ATV.

Call it a toy if you like but it doest change the fact thame many of us do play games on these devices and if you listen to what Epic games has stated about the new iPads capabilites for games you would know the processing power is not wasted. I prefer my Xbox but when I'm on a long flight all I have is my iPad.

And BTW, games are only faster with less cores because the programmers didn't optimize their code for multiple processors. And it really makes no sense that any game would work great on dual core and not quad. If it is properly coded for multiple processors (cores) then the more the better.

As for photo editing, manipulating and applying effects to a 10-20 MP image on a 2048x1536 O/S takes alot of juice, all while multitasking the O/S etc..
No it not for professionals (actually some pros will use it) but since when do you need to be a professional to use a photo editor?. Maybe you don't travel much but when Im on vacation taking 100's of pictures, it helpful to be able to edit, crop or tweak etc.. at the end of the day.
Another factor is shooting videos @ 1080p and encoding on the fly to h.264. If you've ever used and kind of encoding software such as after affects then you know the more power and cores the better and faster.

Anyhow I don't need to waste any more time justifying it.. Game sales and downloads of iPhoto (#1 selling app on app store) are proof enough people use these features. Another one is imovie, very successful because YES people do use their iPads for these things!

If flash is required then why has adobe abanonned it on mobile platforms ? They will no longer develop it. I very rarely hit a site I can't use because if flash.

PS, yes star walk @ 2048x1536, or any other 3D or graphics app.
0 Agree

tmc8080
MyCE Resident
Posted on: 13 Mar 12 09:59
Makes you wonder how far the innovation will go? Now that they're at QUAD CORE for the entry level product.. that only place left to go is improving the battery and memory. There's always a possibility for including a SDXC flash slot..

Consumers will be looking for competitive specifications in the screens, processors and RAM, as a quad core processor is CRAP w/o the memory to run apps on..

BTW, for the next version of the IPAD, whenever that is.. I doubt they can hold the line at $499.. they will see a price increase they will have to justify somehow. Then, comparisons to the SONY Playstation 3 will abound with a $600 pricetag. for an entry level product.
0 Agree

olyteddy
Senior Moderator
Posted on: 13 Mar 12 14:25
0 Agree

mciahel
Senior Moderator
Posted on: 13 Mar 12 19:30
Quote:
Originally Posted by paulw2
What frequency band do you use for LTE??
Quote:
Originally Posted by Illuminatus
800 MHz, 1800 MHz and 2600 MHz.
Thanks!

"In North America, 700/ 800 and 1700/ 1900 MHz are planned to be used; 800, 1800, 2600 MHz in Europe; 1800 and 2600 MHz in Asia; and 1800 MHz in Australia" (source: http://en.wikipedia.org/wiki/3GPP_Lo...requency_bands)

Michael
0 Agree

debro
Blown to smitherines
Posted on: 15 Apr 12 23:23
Quote:
Originally Posted by mciahel
Thanks!

"In North America, 700/ 800 and 1700/ 1900 MHz are planned to be used; 800, 1800, 2600 MHz in Europe; 1800 and 2600 MHz in Asia; and 1800 MHz in Australia" (source: http://en.wikipedia.org/wiki/3GPP_Lo...requency_bands)

Michael
It's funny, because they released the "new Ipad" in Australia, but it's incompatible with the frequency used on the only LTE network in Australia - Telstra. Telstra is also turning off the 3G network later this year, meaning that the Mobile Network Version of the Ipad will be wifi only for Telstra customers.
Consumer affairs came back and forced Apple to provide a solution to displeased customers. Apple offered refunds to all customers ... but I'm sure that losing all mobile network connectivity is a huge deal-breaker for everyone that's been lining up for days to get their hands on the first "new Ipads" at launch - because those people are 100% sane.
0 Agree

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