If you for various reasons still didn't upgrade to Windows 10 then Microsoft will make sure to continue to remind you. The company daily enables the 'Upgrade to Windows 10' option with the latest Windows 7 and 8.1 update again.
More and more users report that Microsoft is becoming more aggressive in trying to convince users to upgrade from Windows 7 and 8.1 to Windows 10. Several tools are available to to block Microsoft from nagging about the update with icons and notifications. They do this by disabling the setting 'AllowOSUpgrade'.
However Microsoft appears to enable the setting again. The developer of GWX Control Panel reports on his blog, "different PCs are seeing different Windows 10 settings get re-enabled for mysterious reasons. They're not false alarms; these settings are really getting re-set by Windows (it's not happening to everybody, just certain users/computers)".
It appears Microsoft enables the 'AllowOSUpgrade' every day, even if the user manually disables it again.
The culprit appears to be a recent new update to Windows 7 and Windows 8.1.
"Microsoft released this update several times, not with a different name but with new binaries", according to the GWX Control Panel developer. This is possibly due to a new update policy of Microsoft.
In October Terry Myerson of Microsoft already blogged about this new policy. The Windows 10 upgrade is currently still an optional update, but starting next year it will become a recommend update which makes it harder to block the upgrade to Windows 10.
