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Microsoft Store: Like Apple’s, but flashier

Posted at 17 October 2009 09:54 CET by Jared Newman

Earlier rumors about Microsoft imitating Apple’s retail store are reportedly spot on, except that Microsoft’s locations will crank up the pizazz.

CNet reports that a lot of things we’ve come to recognize about the Apple Store will be mimicked in Microsoft’s version, including the name, dubbed the “Microsoft Store.” There will be flattery of Apple’s Genius Bar — a counter manned by tech support staff — in the form of an answer bar (earlier rumors called it the “Guru Bar,” but CNet’s report doesn’t say this). And instead of cash registers, employees will walk around with handheld devices, a la the Apple Store. An earlier report suggested that Microsoft is swiping Apple’s sales staff, too.

microsoftstore

It won’t all feel the same, though. Instead of copying Apple’s minimalism, Microsoft will reportedly go big with Surface touch screen table tops, flashy monitors and a giant display, though it’s not clear what will appear on those screens. We’ll find out later this month, when Microsoft’s first two retail locations are scheduled to open in Scottsdale, Arizona, and Mission Viejo, California. Officially, Microsoft hasn’t commented on CNet’s report, except to say that the stores will open on schedule.

The biggest difference, of course, will be the products. Microsoft will reportedly showcase high-end computers from well-known brands, including Dell’s Adamo. However, netbooks and mid-range computers will also be stocked. Offerings from other Microsoft product lines include Windows Phones and the Xbox 360. I’m assuming that the Zune HD will also be available.

Will the Microsoft Store have the same allure as the Apple Store? I’m doubtful that people will line up to get inside, but the store could have appeal if it really stresses its entertainment devices and coolest computers (such as those that use Windows 7’s multi-touch capabilities). When you walk into an Apple Store, the first products you see are iPod Touches and iPhones. Microsoft should put its gaming consoles and the Zune HD front and center, so people are invited to come in and play.

Otherwise, the store is just a showcase for Windows, and most of us already know what that’s all about.

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There are 14 comments

nicholaspaul
New on Forum
Posted on: 17 Oct 09 10:47
    Yet another ripped off idea. Well done MS.
    alan1476
    Senior Moderator, Software Editor and Head of Promotions
    Posted on: 17 Oct 09 18:15
      I wish they had A Microsoft Store near me, I would go there in a quick minute, I would pick their brains about everything from advanced Offfice stuff to other questions I have always had.
      shaolin007
      MyCE Resident
      Posted on: 17 Oct 09 21:31
        "...in the form of an answer bar (earlier rumors called it the “Guru Bar,”"

        Yea right ok.
        rexroach
        MyCE Member
        Posted on: 17 Oct 09 22:28
          as long as they don't employ the freaky limp wristed type that you get in the Apple Stores
          shaolin007
          MyCE Resident
          Posted on: 18 Oct 09 21:34
            Ahh come on rexroach, you like those testosterone challenged individuals.

            Never been to an Apple store but from the sound of it I am not missing much.
            rexroach
            MyCE Member
            Posted on: 18 Oct 09 22:47
              I am not being homophobic but Apple seem to employ some strange people defiantly the phrase :more meat on a butchers pencil' springs to mine. What is is with nose rings and multaple ear rings anyway
              olyteddy
              Senior Moderator
              Posted on: 19 Oct 09 00:23
                Quote:
                Originally Posted by nicholaspaul
                Yet another ripped off idea. Well done MS.
                Yep. Apple invented the mouse and GUI. Oh wait! Or did I mean this? Imitation in the computer field is to be expected...
                shaolin007
                MyCE Resident
                Posted on: 19 Oct 09 18:17
                  Quote:
                  Originally Posted by olyteddy
                  Yep. Apple invented the mouse and GUI. Oh wait! Or did I mean this? Imitation in the computer field is to be expected...

                  Actually, I think Xerox invented the GUI style OS and mouse IIRC.
                  BradWright
                  MyCE Member
                  Posted on: 19 Oct 09 20:48
                    Quote:
                    Originally Posted by shaolin007
                    Actually, I think Xerox invented the GUI style OS and mouse IIRC.
                    From Ask.com ...
                    In 1964, the first prototype computer mouse was made to use with a graphical user interface (GUI), 'windows'. Douglas Engelbart received a patent for the wooden shell with two metal wheels (computer mouse U.S. Patent # 3,541,541) in 1970, describing it in the patent application as an "X-Y position indicator for a display system." "It was nicknamed the mouse because the tail came out the end," Engelbart revealed about his invention.
                    ivid
                    MyCE Resident
                    Posted on: 19 Oct 09 20:59
                      "Like Apples with no lineups"

                      And MS would try to spin that in a positive light..
                      mciahel
                      Senior Moderator
                      Posted on: 19 Oct 09 21:05
                        Quote:
                        Originally Posted by BradWright
                        From Ask.com ...
                        In 1964, the first prototype computer mouse was made to use with a graphical user interface (GUI), 'windows'. Douglas Engelbart received a patent for the wooden shell with two metal wheels (computer mouse U.S. Patent # 3,541,541) in 1970, describing it in the patent application as an "X-Y position indicator for a display system." "It was nicknamed the mouse because the tail came out the end," Engelbart revealed about his invention.
                        Telefunken was slightly faster
                        http://www.netclique.net/oldmouse/mo...lefunken.shtml

                        Michael
                        shaolin007
                        MyCE Resident
                        Posted on: 19 Oct 09 21:09
                          I stand corrected. LOL for both responses.
                          dentman42
                          MyCE Resident
                          Posted on: 20 Oct 09 00:20
                            .
                            olyteddy
                            Senior Moderator
                            Posted on: 20 Oct 09 04:28
                              Quote:
                              Originally Posted by shaolin007
                              Actually, I think Xerox invented the GUI style OS and mouse IIRC.
                              Click the links....

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