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Microsoft Store: Like Apple’s, but flashier

Posted 17 October 2009 09:54 CET by Jared Newman

Earlier rumors about Microsoft imitating Apple’s retail store are reportedly spot on, except that Microsoft’s locations will crank up the pizazz.

CNet reports that a lot of things we’ve come to recognize about the Apple Store will be mimicked in Microsoft’s version, including the name, dubbed the “Microsoft Store.” There will be flattery of Apple’s Genius Bar — a counter manned by tech support staff — in the form of an answer bar (earlier rumors called it the “Guru Bar,” but CNet’s report doesn’t say this). And instead of cash registers, employees will walk around with handheld devices, a la the Apple Store. An earlier report suggested that Microsoft is swiping Apple’s sales staff, too.

microsoftstore

It won’t all feel the same, though. Instead of copying Apple’s minimalism, Microsoft will reportedly go big with Surface touch screen table tops, flashy monitors and a giant display, though it’s not clear what will appear on those screens. We’ll find out later this month, when Microsoft’s first two retail locations are scheduled to open in Scottsdale, Arizona, and Mission Viejo, California. Officially, Microsoft hasn’t commented on CNet’s report, except to say that the stores will open on schedule.

The biggest difference, of course, will be the products. Microsoft will reportedly showcase high-end computers from well-known brands, including Dell’s Adamo. However, netbooks and mid-range computers will also be stocked. Offerings from other Microsoft product lines include Windows Phones and the Xbox 360. I’m assuming that the Zune HD will also be available.

Will the Microsoft Store have the same allure as the Apple Store? I’m doubtful that people will line up to get inside, but the store could have appeal if it really stresses its entertainment devices and coolest computers (such as those that use Windows 7’s multi-touch capabilities). When you walk into an Apple Store, the first products you see are iPod Touches and iPhones. Microsoft should put its gaming consoles and the Zune HD front and center, so people are invited to come in and play.

Otherwise, the store is just a showcase for Windows, and most of us already know what that’s all about.

nicholaspaul
New on Forum
Posted on: 17 Oct 09 08:47
Yet another ripped off idea. Well done MS.
0 Agree

alan1476
Senior Moderator, Software Editor and Head of Promotions
Posted on: 17 Oct 09 16:15
I wish they had A Microsoft Store near me, I would go there in a quick minute, I would pick their brains about everything from advanced Offfice stuff to other questions I have always had.
0 Agree

shaolin007
MyCE Resident
Posted on: 17 Oct 09 19:31
"...in the form of an answer bar (earlier rumors called it the “Guru Bar,”"

Yea right ok.
0 Agree

rexroach
MyCE Member
Posted on: 17 Oct 09 20:28
as long as they don't employ the freaky limp wristed type that you get in the Apple Stores
0 Agree

shaolin007
MyCE Resident
Posted on: 18 Oct 09 19:34
Ahh come on rexroach, you like those testosterone challenged individuals.

Never been to an Apple store but from the sound of it I am not missing much.
0 Agree

rexroach
MyCE Member
Posted on: 18 Oct 09 20:47
I am not being homophobic but Apple seem to employ some strange people defiantly the phrase :more meat on a butchers pencil' springs to mine. What is is with nose rings and multaple ear rings anyway
0 Agree

olyteddy
Senior Moderator
Posted on: 18 Oct 09 22:23
Quote:
Originally Posted by nicholaspaul
Yet another ripped off idea. Well done MS.
Yep. Apple invented the mouse and GUI. Oh wait! Or did I mean this? Imitation in the computer field is to be expected...
0 Agree

shaolin007
MyCE Resident
Posted on: 19 Oct 09 16:17
Quote:
Originally Posted by olyteddy
Yep. Apple invented the mouse and GUI. Oh wait! Or did I mean this? Imitation in the computer field is to be expected...

Actually, I think Xerox invented the GUI style OS and mouse IIRC.
0 Agree

BradWright
MyCE Member
Posted on: 19 Oct 09 18:48
Quote:
Originally Posted by shaolin007
Actually, I think Xerox invented the GUI style OS and mouse IIRC.
From Ask.com ...
In 1964, the first prototype computer mouse was made to use with a graphical user interface (GUI), 'windows'. Douglas Engelbart received a patent for the wooden shell with two metal wheels (computer mouse U.S. Patent # 3,541,541) in 1970, describing it in the patent application as an "X-Y position indicator for a display system." "It was nicknamed the mouse because the tail came out the end," Engelbart revealed about his invention.
0 Agree

ivid
MyCE Resident
Posted on: 19 Oct 09 18:59
"Like Apples with no lineups"

And MS would try to spin that in a positive light..
0 Agree

mciahel
Senior Moderator
Posted on: 19 Oct 09 19:05
Quote:
Originally Posted by BradWright
From Ask.com ...
In 1964, the first prototype computer mouse was made to use with a graphical user interface (GUI), 'windows'. Douglas Engelbart received a patent for the wooden shell with two metal wheels (computer mouse U.S. Patent # 3,541,541) in 1970, describing it in the patent application as an "X-Y position indicator for a display system." "It was nicknamed the mouse because the tail came out the end," Engelbart revealed about his invention.
Telefunken was slightly faster
http://www.netclique.net/oldmouse/mo...lefunken.shtml

Michael
0 Agree

shaolin007
MyCE Resident
Posted on: 19 Oct 09 19:09
I stand corrected. LOL for both responses.
0 Agree

dentman42
MyCE Resident
Posted on: 19 Oct 09 22:20
.
0 Agree

olyteddy
Senior Moderator
Posted on: 20 Oct 09 02:28
Quote:
Originally Posted by shaolin007
Actually, I think Xerox invented the GUI style OS and mouse IIRC.
Click the links....
0 Agree

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