Time Warner Cable and Cablevision are the latest service providers to lose subscriber numbers as consumers continue cord cutting for economic and practical purposes. Providers and analysts are looking to better evaluate the market to try and understand why customers want to end their subscriptions — and what it will take to bring them back.
Time Warner said it lost 155,000 subscribers during Q3, while Cablevision lost almost 25,000 subscribers. Both companies, which suffered more losses than previously expected, blamed the sluggish economy and poor job market for their problems.

As consumers look to reduce spending, many are looking more carefully at their TV bill. Comcast also saw a significant decrease in subscribers — losing up to 275,000 subscriptions — with the number doubling during Q3.
Some companies admit cord cutting (for whatever reason it’s happening) is a threat, while other executives deny its significance. Time Warner Cable COO Landel Hobbs said most subscribers canceling services stems from people that don’t have high-speed Internet — they are switching to satellite, or leaving behind TV subscriptions.
Cable operators have been wary of the Internet since 2009, as industry executives saw cautious subscribers look at their bills more closely. Although some people are dropping their service, these companies are able to make adjustments by upgrading current subscribers to more expensive plans.
Furthermore, companies can help recruit new phone and broadband Internet subscribers while losing paid TV subscribers. There is a lot of uncertainty and confusion in the home entertainment market today, because manufacturers, content providers, and consumers are still learning about the changing market.
More people are streaming content into the living room, but the majority of these people have shown little interesting in leaving behind their paid subscription services. Netflix, Amazon VOD, Blockbuster, Hulu Plus, YouTube, and other services bring copyrighted material directly into the living room like never before.
It’s possible Web-connected HDTVs could sink set-top boxes in the future, however, set-top boxes are still expected to have a strong showing in the short term.
Viewers will settle in and adjust to the wider selection of services available while providers look to attract new subscribers. Do you think the plethora of internet TV options available now are hurting cable & satellite TV service operators?
28 Comments on More people cut off cable TV, but what’s to blame?
Sadly in Canada we have but 2 Monopolies, Shaw in the West and Rodgers in the East. They charge what they want when they want customer opinion be damned.

It was and is a cash grab by forcing the cheap users to now have to use their boxes, which means many will now be forced to rent a box, then they hope you'll buy pay per view or get mad at the crappy non HD you get with the "free" boxes and upgrade to HD which makes them even more money, or go with their DVR service, even more money.
I used to be able to record and watch EVERYTHING that my extended basic cable provided, the locals even in HD, now I have to use their box to do what I used to do for no extra cost and without any of their gear.
I finally did upgrade to full HD becuase even with their extra fees they don't tell you about my cost would go down quite a bit to get HD TV, phone, and the net compared to having some of it from other providers.
I doubt that ala cart will actually end up costing consumers less becuase then they will just make sure all the popular channels are in a upgrade tier, and only the locals and shopping channels will be on the basic service.
Tired of paying $200/month for crappy channels.
Only thing I really miss is the sports channels in HD. If I could get just that, and not everything else I'd go back to cable or whatever.
Unfortunately, we do lack some of the other services, e.g. there is no Netflix or Hulu in Ireland, so while we do have some free stuff here and less tight DRM measures, we do lack some of the premium and on-demand services available in the US.
I do agree that on-demand TV is going to be the way to go, with the only broadcast TV channels left over being news bulletins and live sport, as well as other items that are better watched live than on-demand. Even still, this stuff could even be streamed live over the Internet.
Yes, there is the economy as well. The people fortunate enough to retain jobs are doing the work of several workers without the added increase in pay. The lack of expertise in the other areas is causing poor product and poor customer service, which is also contributing to the disillusionment of the public with all the pretty new toys. All those people who were pushed out of their jobs don't have the money to buy the pretty new toys either.
Aside from economics, this is my issue:
I was preparing to make two purchases...until I found out that the music artists or production company had issues with their music being used on youtube amv's (which is how I found the artists as I do many others), and the book author forbid fan fiction. If that isn't a bitchslap to consumers, I don't know what is. I have since boycotted the entertainment industry in its entirety. Those people who put together those amv's did us a service by introducing music and video that we may not have otherwise encountered. No, when a fan puts hours into free advertising because they love the art and artists, only to get bitchslapped, you won't see me out buying the products.
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The massively expensive Cable & Satellite TV service bills are what's to blame. People are sick of paying a huge bill without having the ability to choose only the channels they're interested in. If I could pay per channel, I might just subscribe to the cable TV channels that I want.
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If you pay to watch it online, you get exactly what you pay for, usually without ads.
If you go the free legitimate route to watch it online (where available), you get fewer ads than watching it live on cable/satellite TV.
Finally, there is plenty of other cool stuff to watch online. I probably watch more home-made video content on YouTube than what I watch on TV. All you need to do is find several good regular posters. Also, don't forget about the online media players such as the Roku box. One of my US friends says he watches more stuff streamed on his Roku than on Satellite and cable, again shows that are freely released, such as HD Nation.
I agree with most of the replies.While CABLE COMPANIES,such as XFINITY [COMCAST] do have great perks.
After the deals , they over charge to much. Thats the problem. They need
to stop the greed,and care more about keeping their customers.
ZAP
It's just a trick. COMCAST or XFINITY as they call themselves now
offer you anything you want for $ 29.00 dollars a month or something
like that. It's just that after the promotons over that they start burning
your wallett on your program pacckage. Boy the people who
subscribe to this company are giving their ceo a lot of trips to
LAS VEGAS,and to the BAHAMMAS.


ZAP
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The massively expensive Cable & Satellite TV service bills are what's to blame. People are sick of paying a huge bill without having the ability to choose only the channels they're interested in. If I could pay per channel, I might just subscribe to the cable TV channels that I want.
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There are only 2-3 channels I watch regularly, and guess what? They're only available on one of the most expensive packages. I've said time and time again that I wish we could just subscribe on a per-channel basis.
The rest, as mentioned in another post, is mainly crap and/or re-runs of stuff that's been on the free-to-air channels already.
I've been mulling over whether to reduce my service for months. It's only those few channels that stops me.
Whinge over. LOL.

EDIT: My other gripe about one of the "benefits" of my particular cable package: Any of the "on-demand" stuff is sodding copy protected - even simply catching up on stuff aired earlier!
...yet when it's actually being aired, there's no copy-protection? There's probably logic somewhere, but it's one more annoyance
I'm not sold on that idea actually saving anyone money, just another way to drive up prices for popular channels.
At least with Comcast if you call up and complain or threaten to cancel because of the high prices they usually offer a 6 month discount on your packages. I've done it before and saved over 50 a month, then when I was about to do it again they offered me the phone/HD/net package cheaper then I was paying for all the goodies without any HD at all.
Even when all my discounts expire it should still be a bit cheaper then everything was before and I have much better TV service now, and unlimited long distance in North America.
Eventually I'll call again when it gets expensive and probably get some other discount applied.
Obviously they hope everyone pays full price and gets all the extras but with all the competition with mini dish they don't have a choice if they want to keep customer base.
If there was another offering with fast internet and TV with a lot of HD content for way cheaper I'd switch but right now where I'm at eventually you end up spending about the same amount with slower net so staying put for now.
Free TV just doesn't have all the things I like and I'd still need the net from somebody to make up the difference.
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At least with Comcast if you call up and complain or threaten to cancel because of the high prices they usually offer a 6 month discount on your packages. I've done it before and saved over 50 a month, then when I was about to do it again they offered me the phone/HD/net package cheaper then I was paying for all the goodies without any HD at all.
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- my own cable co. here in the UK (Virgin Media) are great like that as well. Call them and say that you're wanting to stop your service and they'll offer you the moon to stay. Another forum I lurk at, has a whole "Virgin Media Retentions Thread", with the deals that forum members have gotten.
Anyways, as for Cable or Satellite until they offer a deal where you can pick X number of channels for X amount of money (ie 20 channels of your choice for $20), then I won't touch either with a 10 foot pole. They would never do it though as a number of networks (ie home shopping, CSPAN, Pay to Pray TV) would fail, to say nothing of the huge profit margins for making someone pay hundreds of dollars a month to have all of the packages that include the few channels they actually watch . IMHO though, good riddance to them. I still think that system could work for the non premium channels though (ie would not include HBO, Skinamax, Showtime).

I purchased a year subscription to an anonymous VPN service that operates in a wide range of countries. In layman's terms, it's a region-free tool for the Internet, so I can watch US, UK, etc. restricted programming where the websites would otherwise display "This service is not available in your region." OK, it doesn't give me access to premium content such as the Discovery channel, but it's nice being able to access to a lot of on-demand programming that I would otherwise need to subscribe to a provider, such as BBC's documentaries, Hulu's programming, live music and so on. But at about €60 for the year, it's no more than 2 months of a basic TV package.
I do agree that the fixed phone line services are heavily over priced, especially here in Ireland. I'm in an area without mobile phone coverage, never mind 3G and there is no other form of broadband here or cable, so I'm stuck paying €50 / month for the phone and 3Mb DSL bundle.
At least the sales people here don't seem to be as bad, as we get far more sales people knocking on the door than sales phone calls and even then it's just one or two a week.With the large number of channels now streaming on the web, I'm sure cable TV is going to history in a few years. However, I can't wait for the time when eventually all phone lines will be replaced with fibre optic cables, as I can't see myself getting anything faster than 3Mb on my current line. 3Mb is all my line supports due to my distance from the cabinet.
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