Mozilla has started to show advertisements based on the user's surfing behavior in the Firefox browser. When users open a new tab in the browser, the advertisements are shown as 'Suggested Tiles'. Mozilla officially announced the advertisements on the Mozilla blog.
The browser will sent data to Mozilla to make it possible to show the relevant ads. The data is analyzed and shared with Mozilla's partners. Nevertheless, the privacy of the user should be guaranteed, according to Mozilla.
The first Suggested Tiles are now live and contain content from Yahoo, Fortune Magazine and Quartz. Mozilla has also added tiles from the Make-aWish Foundation and the Electronic Frontier Foundation (EFF).
Mozilla offers the 'Suggested Content' tiles to partners for free, 'Sponsored Content' tiles are labeled as such to indicate those tiles are paid for.
