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New research claims women buy more tech than men

Posted at 24 January 2012 13:17 CET by Justin_Massoud

The idea that the fairer sex is clueless about tech just became a little less debatable. New research suggests women are more likely than men to run out and buy the latest new gizmo.

Exploring the hot-button issue for the Home Shopping Network, the research firm discovered that women’s purchasing intentions in four major tech categories (flat-screen LCD TV, tablet, PC and smartphone) last holiday season eked out the numbers put up by men. The largest margin came in the laptop category, with 20 percent of women claiming they were in the market for a new portable PC against 14 percent of men.

And they’re not just buying the gadgets for boyfriends or brothers, said Parks CEO Tricia Parks.

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs,” said Parks. “CE manufacturers are picking up on this changed buyer, offering their products, particularly their mobile ones, in more colors and styles with more personalized accessories.”

More surprisingly, Parks claimed men and women spend an equal amount of time on home gaming consoles the Xbox 360 and PlayStation 3. On Nintendo’s market-leading Wii, women are the majority. The ability of all three devices to stream television content via a Netflix app is likely a major factor in their usage by women. Women are nearly 75 percent more likely to view online television than guys, said Parks. (via Parks Associates)

Do you have a lady in your life that puts your tech buying to shame? Let us know in the comment section.

There are 2 comments

MyCE Resident Commenter
Posted on: 24 Jan 12 18:16
    I dunno. This doesn't seem right to me. Guys are the tech addicts. Most of the women I know are pretty smart, but they aren't primary purchasers of tech gadgets. They talk over the purchase with their husbands and then if they decide to buy, it's the guy who looks for the best price and then goes to pick it up. I'm talking about adults here, though. Not sure how the teens roll.
    Blown to smitherines
    Posted on: 25 Jan 12 11:20
      I don't doubt it ... many women I know are hardcore iDiots that drool over new Apple releases ... it's reached the stage that I need to install a discrete drain in the living room, do funnel all the liquid away during apple commercials.
      Combine that with the bunch of clueless women that don't know anything about computers - trash theirs with virii & malware within 18months, then go looking to buy a new one .....

      I'm not suggesting I can tar all women with the same brush, but typically *most* young/middle aged men (<40yrs old) just *click* with computers, because computers are quite logical ... and it seems like only much younger women (<25yrs) that *click* with computers.

      I suspect that's going to change for the population under 30, because the walled garden that are tablet OS's mean you don't need to really know much about computers ...
      These fandangled mobile technologies are so easy that even my technophobic parents can use iOS and/or Android tablets.

      I also don't doubt that more (younger) women are buying into console gaming, because games developers have been broadened their games target from the "18yr old randy male teenager living in his parents basement with his sock puppet" segment, from womens entertainment, family entertainment, through to the "I've never played one those game boxes before" segment - the wii was an absolute breakthrough.

      I'm not sure what it's like in the rest of the world, but the teens/under 25's in Oz seem to be getting pretty androgynous. I'm sure that flows through to technology also.

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