Number of users using ad block software increases with 30%

Posted 01 February 2017 17:59 CET by Jan Willem Aldershoff

About 11 percent of all internet users is using an adblocker, according to a report. The number of users with an adblocker installed is now around 615 million, an increase of 30% compared to the year before.

The report was released by PageFair, a company that aims to ‘re-establish a fair deal between users and content creators’ by offering websites advertisements that it claims adblockers can’t circumvent.

The majority of ad blockers are used on mobile device, 62% of all ad blockers are installed on such a device.

Especially in Asia the popularity of ad blockers has risen, the number of users increased with 40%.

About 74% of all adblock users states to leave a site if it’s unreadable with an activated adblocker, only 25% is prepared to temporarily disable their adblocker for such a site. About 77% of the ad-blocker users is prepared to view some sort of advertising.

Most adblock users are well educated with 45% having a bachelor degree or higher. The main reason for them to block ads is for security (30%) followed by interruption (29%) and speed (16%).  Only 14% of the users use adblock software because they feel they see too many ads and only 9% blocks ads for privacy reasons.



coolcolors
MyCE Resident
Posted on: 02 Feb 17 01:52
Quote:
Originally Posted by DoMiN8ToR
We've just posted the following news: Number of users using ad block software increases with 30%[newsimage]http://www.myce.com/wp-content/image...1024-95x75.jpg[/newsimage]

Read the full article here: http://www.myce.com/news/number-user...ases-30-81393/

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Wow why am I not surprised....
0 Agree

TSJnachos117
MyCE Resident
Posted on: 10 Feb 17 23:51
Quote:
?The report was released by PageFair, a company that aims to "re-establish a fair deal between users and content creators"...
Good. It's about time we all got a fair deal, as opposed to publishers pushing unethical ads on every visitor who ventures into a given website.
Quote:
...by offering websites advertisements that it claims adblockers can’t circumvent.
Oh, come on! That's not a "fair deal", that's forcing unwanted ads down the visitors' throats. How about "we make ads so good, the users won't mind seeing them, and therefore won't see any need to block them. Our ads are not overly flashy or annoying, they don't make the users' devices scream 'congratulations, you won!' at inappropriate times, and they don't slow everything to a crawl, they don't popup, they don't cover important parts of webpages, they don't come with fake 'close' buttons, and above all, no spying on the users. They're just simple banners. No browser plugins, no excessive amount of javascript, and no risk of drive-by downloads" Is that too much to ask?

If I can't get my web browser to block a website's adds, I won't visit that website unless the ads come from the same server as the web site (no Google ads, no Amazon ads, no Taboola ads, etc.), and said ads don't slow my machine down too much. If these kinds of ads are forced on me, I'm not going to that website again.
0 Agree

coolcolors
MyCE Resident
Posted on: 11 Feb 17 00:39
Put this way your going to have to take my hosts blocker from my dead COLD hands....
0 Agree

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