About 11 percent of all internet users is using an adblocker, according to a report. The number of users with an adblocker installed is now around 615 million, an increase of 30% compared to the year before.
The report was released by PageFair, a company that aims to ‘re-establish a fair deal between users and content creators’ by offering websites advertisements that it claims adblockers can’t circumvent.
The majority of ad blockers are used on mobile device, 62% of all ad blockers are installed on such a device.
Especially in Asia the popularity of ad blockers has risen, the number of users increased with 40%.
About 74% of all adblock users states to leave a site if it’s unreadable with an activated adblocker, only 25% is prepared to temporarily disable their adblocker for such a site. About 77% of the ad-blocker users is prepared to view some sort of advertising.
Most adblock users are well educated with 45% having a bachelor degree or higher. The main reason for them to block ads is for security (30%) followed by interruption (29%) and speed (16%). Only 14% of the users use adblock software because they feel they see too many ads and only 9% blocks ads for privacy reasons.