Pete Townshend to Apple: be less ‘digital vampire,’ more music teacher
Legendary musician Pete Townshend leveled some harsh criticism at Apple over its successful iTunes store this week, his dignified accent cushioning the blows.
“It’s a fantastic piece of software, I use it all the time,” said Townshend at a special BBC music event, getting the pleasantries out of the way first.
Contrasting iTunes with radio, the artist explained that the digital music download service is cash flow-driven but lacks more traditional revenue streams such as advertising and subscriptions. Townshend proposed that Apple should become more hands-on with the musicians who use its online shop instead of just sitting back and collecting an “enormous” 30 percent commission.
“There’s [no] good reason why just because iTunes exists in the wild west land of Facebook and Twitter it can’t provide some of the aspects of [editorial guidance] services to the artists whose work it bleeds like a digital vampire, like a digital Northern Rock for its enormous commission,” said Townshend.
Townshend advised Apple to hire 20 A&R people from the “dying record business” who could essentially listen to and critique new artists, grooming them for future success.
“Have them respond to tracks sent in from new artists,” said Townshend. “If they feel the artists are bad, or aren’t bad, or not ready just say so. But have them tell the truth kindly and constructively. Don’t just send them to the wolves of Blogland.”
According to BBC News, The Who guitarist called piracy “a dilemma” for all artists. “[Creative people] would prefer to starve and be heard than to eat well and be ignored,” he said.
Townshend ultimately frowned on the act, but admitted it’s easy for him to do so. “[Pirates] may as well come and steal my son’s bike while they’re at it,” he quipped, adding that “it’s tricky to argue for the innate value of copyright from a position of good fortune, as I do.”
Apple should also provide 500 free computers with music software each year to artists who stand out in the crowd, said Townshend. “Follow the work of these 500 artists very carefully and help where you can, and keep out of the way if necessary,” he advised. (via TechDirt)
What do you think of Townshend’s ideas? Let us know in the comment section.
There are 0 comments
Most popular headlines
- Sun 19 Oct 09:10 by Vroom
Review: Kingston HyperX Fury Reviewe...
- Thu 23 Oct 07:10 by DoMiN8ToR
It's likely you haven't seen a datacenter from the inside before and certainly n...
- Tue 21 Oct 05:10 by DoMiN8ToR
An Android application called "Freedom" is spreading on the internet a...
- Tue 21 Oct 06:10 by Wombler
At Myce we're always keen to bring the best discounts, promotions, and offers to...
- Thu 23 Oct 03:10 by DoMiN8ToR
Windows 10 will work on screens with a lower resolution than before. Microsoft h...