Rumor: SanDisk and Kingston Technology to drop memory card prices
Competition between flash memory market leader SanDisk and rival Kingston Technology may heat up this year. The two companies are reportedly waging a little price warfare, with both planning price drops for USB drives, memory cards and more.
The suggestion comes straight from Taiwanese rumor mill DigiTimes, which sourced the usual anonymous insiders.
According to the site, word slipped last week that Kingston would soon implement a 15 percent price cut to NAND flash products in order to “coordinate chip suppliers’ shift to more advanced process technologies for production growth.” Flash memory devices are slowly moving to new 2Xnm and 19nm versions which outshine current chips’ processing abilities, the sources explained.
Not to be outdone, SanDisk may follow suit with a similar across-the-board price drop to its own memory storage devices. The Milpitas, CA company rules the memory card market with its popular USB flash drives and secure digital (SD) cards. The decision is both an attempt to stay competitive with a rival and an attempt to make room for new stock by pushing out the old.
On the other side of the storage coin, HDD prices ballooned last fall after flooding in Thailand disrupted supply lines and shut down factories. Japan’s NAND industry overcame its own catastrophe in March when an 8.9 magnitude earthquake struck several cities. Flash memory makers recovered quickly thanks to a more flexible and less centralized supply line. (via DigiTimes)
4 Comments on Rumor: SanDisk and Kingston Technology to drop memory card prices
- Posts: 17048
- Posted on: 08 Feb 12 20:24
I don't like cheap flash memory which is maxing out at USB Full Speed.
- Posts: 18372
- Posted on: 08 Feb 12 21:30
- Posts: 941
- Posted on: 09 Feb 12 00:38
- Posts: 966
- Posted on: 29 Feb 12 01:39
Still, there are more brands entering the market.. can't say whether there are acutal makers entering the market but MORE volume of chips will hit the market under various "BRANDS" printed on the labels. Panasonic is the latest that comes to mind! So generic brnads like WIntec and Patriot brnads will have to cut their prices to remain relevant. That is good for the consumer.. as this could (in theory) also push down tablet prices across the board about if this translates into internal flash chips seeing competition as well!
Most popular headlines
- Tue 16 Apr 16:12 by DoMiN8ToR
- Software, Windows 8
The upcoming update of Windows 8 might allow users to boot to the desktop again.
- Fri 12 Apr 15:10 by DoMiN8ToR
The number of jobs in the film and music industry in the United States has increased despite the claimed negative effects of illegal downloads.
- Tue 9 Apr 14:23 by DoMiN8ToR
The PirateBay has moved to the domain thepiratebay.gl in fear that their previous domain would be ceased by Swedish authorities
- Wed 17 Apr 13:57 by DoMiN8ToR
- Solid State (ssd)
A Chinese tech site has posted a picture that reveals details on Intel's 9 series chipset.