Samsung is already involved in the mobile phone industry as a phone supplier, but hopes to make waves with its bada open mobile platform to be used on Samsung smartphones.
"Samsung design principles aim to deliver simple, intuitive, and innovative user experiences through innovative visual design," the company said on its official bada web site. "Samsung bada includes a next generation UI framework with feature sets and design elements that facilitate leading-edge user interfaces for every bada application."
Unlike Google Android and other third-party operating systems, bada is a platform designed to be used in addition to Samsung's mobile phone OS. Bada will give third-party devleopers the chance to create apps for Samsung phones. Furthermore, bada also can be used with a Linux-based mobile OS, according to the company.
Samsung bada is expected to launch sometime in December. Samsung will have developer days in San Francisco, London and Seoul through six weeks from Dec. to Jan. to also help build hype around the new platform.
Samsung uses Android and Symbian for its smartphones -- and is also utilizing the OS's on cheaper handsets -- but hopes its bada platform will give developers another easier method to develop apps.
As the number of companies entering the smartphone market continues to increase, wireless subscribers have shown an interest in the devices that have dynamic, robust operating systems. In addition, phone owners also are looking for more apps that they can download -- the Apple iPhone has more than 100,000 phone apps available for download to phone owners.
Verizon Wireless also introduced the Verizon Developer Community early in the summer, with more than 500 mobile app developers ready to create apps for Verizon plans. The Android market also includes a growing app library that will help draw users to the open source OS.
