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Samsung still on top, increases LCD TV market share

Posted at 03 April 2012 20:45 CET by Justin_Massoud

If 2012 ends up marking the first year the flat-panel TVs business declines, Samsung’s going down with a smile. According to IHS, the Korean manufacturer actually expanded its market share in the U.S. LCD TV market last quarter, solidifying its lead on previous top dog Vizio.

The research group revealed that Samsung’s share has reached a new milestone, jumping from 18.9 percent in Q3 2011 to over 23 percent the following quarter. Vizio also saw shipments increase slightly during the holidays, but nowhere near enough to regain its former number one position. The California-based manufacturer grabbed 15.4 percent of the market, but posted a 44 percent shipment drop-off from 2010.

“[Samsung] was able to offer a range of price-competitive sets with a rich choice of features that U.S. consumers wanted,” said Tom Morrod, senior analyst and head of TV Technology, IHS. “This allowed the company to outperform the competition during the all-important holiday selling season.”

In particular, Morrod approved of Samsung’s decision to sell cheaper cold-cathode fluorescent lamp (CCFL) sets and the higher-end light-emitting diode (LED) models simultaneously. Both choices are otherwise the same, providing buyers a “clear choice” on just how big a hit they want their wallets to take, he said.

Rounding out the top five (in order) is LG Electronics, Sony and Toshiba. Sony’s position, however, remains in question. The Japanese hardware giant sold off its shares in a joint LCD company to business partner Samsung last December and ordered a massive Bravia recall two months earlier. Thanks to a rough economy, many consumers have understandably abandoned the company and its historically pricey products.

Sony may not be alone for long. Last week, IHS predicted the U.S. flat-panel TV market would see its first-ever overall decline this year as consumers slowly snatch up 2011’s shipment excess.

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There are 2 comments

olddancer
MyCE Senior Member
Posted on: 03 Apr 12 21:20
    "Sony may not be alone for long. Last week, IHS predicted the U.S. flat-panel TV market would see its first-ever overall decline this year as consumers slowly snatch up 2011’s shipment excess."

    Perhaps this "Research Group" should curtail their research on halucenogenic drugs!
    There is no surplus of 2011 models as every manufacturer so severly under produced last year that most warehouses were empty by mid December.
    All of the North American Retailers have been screeming at the manufacturers for actual product to sell since January. Shippments are just now trickling in.
    zap em
    MyCE Resident
    Posted on: 24 Apr 12 18:01
      Justin
      You know Samsungs are very good hdtv's.[ my brother
      in law would confirm that]. However I still feel the same
      as I feel about apple products. That they over charge to
      much for features you could get in other hdtv's for less
      though maybe not the same quality. Zaphttp://c.shld.net/rpx/i/s/pi/mp/2004...a4e40471cc63a0

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