Sony plans to lead the 3D HDTV market

Sony began offering its high-definition 3D TVs last month as the company expects 3D to become a major seller of 3D products by the end of the year.

The Japanese electronics company currently has nine 3DTV models available from 40-inch screens up to 60-inch screens -- and prices vary from $2,100 up to $5,000.

To lead the 3DTV market within three years, Sony plans to focus on developing higher-quality TV models than rival manufacturers.  In addition to 3DTVs, Sony will also rely heavily on 3D-ready Blu-ray players and 3D digital cameras that will steadily grow in number by 2012.

More than 200 million TVs are sold every year, and just 6 million 3DTVs are expected to be sold in 2010, but analysts believe that number will steadily grow.  By the end of 2011, around 12 million 3DTVs are expected to be sold, with that number predicted to grow year-over-year.

Similar to what the author in this blog found, I also can't say I noticed much of a difference between 3DTVs from Samsung, Panasonic and Sony.  I think it will come down to features and marketing to help sell these TV models, because each company is finding ways to try and customize their products.

For example, Sony believes its use of additional infrared emitters, which opens the door to a wider viewing angle, should give it an advantage over competitors.  Samsung announced it wants 2D to 3D conversion HDTVs that also include Internet@TV and AllShare streaming content distribution built into the TVs.

The price of 3DTVs remains high -- and includes just a select group of manufacturers -- but should expand to include more companies.  Sharp outlined its 3D plans a few months ago, though their 3D products aren't scheduled to hit the U.S. market until 2011.

Customers should expect a larger selection of cheaper 3DTVs to be available in the coming year, but I recommend patience and diligence before simply splurging on a new gadget.

No posts to display