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Starbucks makes Wi-Fi free for all customers

Posted at 15 June 2010 00:03 CEST by Randomus

Starbucks has announced that it will begin offering free Wi-Fi to customers at all locations starting later this summer, as the company responds to rival coffee chains and restaurants that already provide free Internet access.

Starbucks is the most popular U.S. coffee shop chain, with more than 6,700 retail locations nationwide.  The free Wi-Fi service will begin on July 1 for all U.S. stores, the company confirmed during the Wired Business Conference.

Starbucks already offered free access to some customers, including Starbucks loyalty card holders and AT&T Apple iPhone and iPod Touch owners.

As part of Starbucks Digital Network, Internet users at Starbucks will have access to free online content to WSJ.com and other popular online portals.  Free Internet is a part of the Starbucks Digital Network drive, which is led by relationships between Starbucks and Yahoo, the Wall Street Journal, New York Times, USA Today, and ZAGAT.

The recent announcement by Starbucks is a likely answer to McDonald’s, which announced free Wi-Fi at most of its U.S. restaurants.  The Wi-Fi originally cost $2.95 for two hours of service at Mickey D’s, but it’s now free for customers.

I think this is a major victory for laptop and smartphone owners looking to drink a cup of coffee and browse the Internet in as many places as possible.  I’ve always preferred picking up a cup of coffee at a local store that offers free Wi-Fi — and am glad to see Starbucks step up to stop charging.

Starbucks will look for methods to boot customers who have lingered too long after making a purchase.  Some managers will have employees ask customers to purchase another item, while other locations have blocked access to power plugs.

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There are 3 comments

olddancer
MyCE Senior Member
Posted on: 15 Jun 10 01:13
    Just one more reason NOT to go anywhere near a Starbucks.
    Now their polystyrene clientele can e-mail their order to the cashier and almost never have to interact with another human.
    What's next, Robot Barristas?
    Blu-rayFreak
    MyCE Resident
    Posted on: 15 Jun 10 02:14
      I'm not a big Starbucks fan, but just like the McDonalds announcement, I'm happy to hear more places offering free Wi-Fi. The more the better!
      Mr. Belvedere
      MyCE Resident
      Posted on: 15 Jun 10 08:26
        Quote:
        Originally Posted by Blu-rayFreak
        I'm not a big Starbucks fan, but just like the McDonalds announcement, I'm happy to hear more places offering free Wi-Fi. The more the better!
        I agree. It's fun having a small cheap ass netbook function as a torrent server with those nice free wifi access points.

        Whoops.. was i thinking out loud?

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