Time Warner “Look Back” allows 3 day viewing without a DVR
Time Warner Cable has just launched a new feature for 13 million digital customers across the United States in hopes of keeping them from leaving in favor of Hulu, Netflix, and other video streaming services now available on the web.
Look Back is an on-demand type of feature which allows Time Warner customers with digital cable receivers, even those without a DVR, to watch previously-aired programming up to 72 hours later. There are no special settings that customers must enable in order to activate the recordings. All of the programming is stored on Time Warner servers and is automatically accessible immediately after a show is finished broadcasting.
“Look Back gives customers the ability to further time-shift and achieve more control over the programming they want to watch,” said Time Warner Cable’s Executive VP and Chief Programming Officer Melinda Witmer. “There is no need to set a DVR and no worries about getting special equipment. Look Back is easy, fast and simple for all of us with busy schedules.”
Channels will be limited at first, but are expected to expand as the company gains more server capacity to handle it. Currently there are 24 HD and 24 standard definition channels that are enabled with Look Back including ABC, NBC, Discovery Network and Food Network.
Service area is also going to be limited for now. Look back will launch in New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas.
Of course there is one catch: Fast forward has been disabled so that customers are unable to skip through commercials when using Look Back. Time Warner says that they had to agree to this in order to gain the necessary programming rights for the service.
I don’t have Time Warner Cable service in my home so I won’t be trying this out, but from an outsiders perspective I can’t see Look Back saving the company customers who are looking to “cut the cord”. 72 hours, though much more than what was previously available, seems to be too limited. Plus, the lack of fast-forward functionality is going to be a huge turn-off for many. It is, however, a step in the right direction for one cable giant, and maybe this will evolve into something better eventually.
3 Comments on Time Warner “Look Back” allows 3 day viewing without a DVR
- Posts: 966
- Posted on: 10 Nov 10 13:46
- Posts: 104
- Posted on: 10 Nov 10 17:32
Yes, getting commercial free episodes either through Torrenting, Newgroups, or web sites is great, but not everyone want to watch the episodes on their laptops or PMPs (I use my Zune for this), and far from everyone knows how to, or wants to stream from PC to TV.
Remember - the viewers of this site are, for the most part, far more sophisicated than the average Cable subscriber. This approach works well for them.
Of course, one can alwys DVR the missed shows and skip the commericals on the playback (or can they?).
- Posts: 954
- Posted on: 10 Nov 10 18:05
I'll be sticking with Netflix, Hulu, Network Station websites, OTA HDTV and hopefully I'll be able to get something in the near future that will tie it all together a little nicer (like the Boxee Box, Google TV, etc)
Most popular headlines
- Tue 16 Apr 16:12 by DoMiN8ToR
- Software, Windows 8
The upcoming update of Windows 8 might allow users to boot to the desktop again.
- Fri 12 Apr 15:10 by DoMiN8ToR
The number of jobs in the film and music industry in the United States has increased despite the claimed negative effects of illegal downloads.
- Tue 9 Apr 14:23 by DoMiN8ToR
The PirateBay has moved to the domain thepiratebay.gl in fear that their previous domain would be ceased by Swedish authorities
- Wed 17 Apr 13:57 by DoMiN8ToR
- Solid State (ssd)
A Chinese tech site has posted a picture that reveals details on Intel's 9 series chipset.