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Ultrabook manufacturers to embrace hybrid HDDs

Posted at 24 February 2012 01:15 CEST by Justin_Massoud

Price drops and a powerful new processor aren’t the only big changes coming to the ultrabook landscape in 2012. According to Taiwanese news site Digitimes, notebook makers will push hybrid hard disk technology in upcoming models.

The site’s sources said the move to hybrid HDDs will coincide with Intel cutting the price of its current Sandy Bridge processors by around $65 ahead of its new Ivy Bridge chip’s rumored summer release. Because hybrid drives cost half as much as their solid state counterparts, the decision could push some ultrabooks prices down to $700 or less, they explained.

Acer President Jim Wong has promised that a $100-$200 price cut is coming for the company’s Aspire S3 model this spring. By 2013, he said its ultrabooks will sell for $499.

The sky-high current average of $1,000 has already contributed to a lukewarm commercial reception for the next-gen notebooks, while newly reduced expectations for the device are being chalked up to sub-15-inch screen models failing to garner interest in Europe.

Market research group IHS noted that the cache SSD memory industry won’t be left behind, calling for shipments to increase by around 25 million this year thanks primarily to the growing ultrabook sector.

There are 4 comments

MyCE Resident
Posted on: 24 Feb 12 15:01
    This is just a status symbol nothing of productivity comes out of ultra book. It comes down to status symbol saying look what I can buy and you can't. I have yet to see those ultra do anything worth while other then raid your wallet and brain cells from making rational decision about what you really need and what will give you the most bang for you buck. Just take a look around when you go anywhere or coffee shop and you see people using alot of 15" and some netbook but mostly 15" units. Why it's cause there are more of those out there and more support for them and can be expanded from RAM to GPU to HDD and motherboard and doesn't cost the user a ARM and LEG to do so. So anyone thinking of going a ultra might want to think how much that replacement motherboard will ultimately cost you when you have to fix it as compared to something that is out there already and has more mass appeal to those whom can afford it and buy it as compared to those just looking to be the new kid on the block that does nothing a 15" can best and do better at. Sure weight is a consideration but then again they got 14" as well in that league. And considering the economy the way it is going now people are actually becoming smarter in their buying decision and holding on to things longer and making it last longer before making any kinda Capital investments in new equipments they must ask themselves "How does getting a Ultra book" bring back money to my coffers that will best my returns.
    Blown to smitherines
    Posted on: 25 Feb 12 01:58
      15" Laptops are typically heavy and bulky, and totally unsuitable for most women, and many smaller blokes.

      14" Laptops are significantly lighter, but are significantly more expensive (at least in Oz).

      Ultra books so far have just been expensive light weight toys for the uninspiring suits that substitute style for any meaningful work.
      MyCE Resident
      Posted on: 25 Feb 12 14:43
        As time goes on they will get cheaper. They have to.
        MyCE Resident
        Posted on: 25 Feb 12 16:53
          Originally Posted by DeadMan
          As time goes on they will get cheaper. They have to.
          Not when they can still make money....with high prices...

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