Ultrabook PCs to compete with tablets by becoming more tablet-like
PC notebook companies are taking the growing success of tablets seriously. In a bid to counter that momentum, research firm IHS iSuppli predicts Intel, Acer and others will considerably boost their shipments of super-thin ultrabook models over the coming years.
Tablet mimicry is a boon for ultrabook makers, said IHS Principal Analyst Matthew Wilkins.
“To compete with media tablets, notebook PCs must become sexier and more appealing to consumers,” said Wilkins. “Enter the ultrabook, which borrows some of the form-factor and user-interface advantages of the media tablet to enhance the allure of the venerable notebook.”
As with any new consumer electronic device, price is a huge factor. Current ultrabook prices approach the $999 mark. In comparison, Apple’s iPad 2 starts at $499, and a 64 GB model is $699. Ultrabook makers need a consumer friendlier price point to take off, explained IHS.
“If an attractive price point can be achieved and the consumer deems this a must-have product, the entire semiconductor manufacturing supply chain could rapidly reorient itself to serve the fast-growing ultrabook market,” said Len Jelinek, research director and analyst, semiconductor manufacturing at IHS.
Ultrabooks will also face competition from two new low-priced tablets this fall. Amazon’s Kindle Fire and Barnes & Noble’s Nook Tablet both cost significantly less than the iPad (and ultrabooks, natch), but offer similar benefits.
Do you own an ultrabook? If not, what’s stopping you? Let us know in the comment section.
0 Comments on Ultrabook PCs to compete with tablets by becoming more tablet-like
Most popular headlines
- Tue 16 Apr 16:12 by DoMiN8ToR
- Software, Windows 8
The upcoming update of Windows 8 might allow users to boot to the desktop again.
- Fri 12 Apr 15:10 by DoMiN8ToR
The number of jobs in the film and music industry in the United States has increased despite the claimed negative effects of illegal downloads.
- Tue 9 Apr 14:23 by DoMiN8ToR
The PirateBay has moved to the domain thepiratebay.gl in fear that their previous domain would be ceased by Swedish authorities
- Wed 17 Apr 13:57 by DoMiN8ToR
- Solid State (ssd)
A Chinese tech site has posted a picture that reveals details on Intel's 9 series chipset.