Warner expands DVD to Blu-ray upgrade program

Posted 07 May 2010 01:53 CEST by Jared Newman

Warner Bros. has tweaked its incentive program for Blu-ray owners, encouraging them to trade up their existing library of DVDs.

The “DVD2Blu” program lets people mail in their DVD movies, plus a fee, in exchange for a boxed copy of the same film on Blu-ray disc. When DVD2Blu debuted last November, there were a mere 55 films available. The catalog now includes 91 films.

The price of trading in has also dropped since November. Upgrades now cost either $5 or $7, down $2 from before.. There’s still a $5 shipping charge on all orders, but you can get free shipping on orders of $35 or more, compared to a $25 minimum when the program debuted.

When Warner started DVD2Blu, many of the selections were old or classic films. I have no way of comparing the current library to what was there before — my memory isn’t that good — but I see some newer films in the catalog, such as The Departed, Pan’s Labyrinth and Gran Torino.

Warner also offers a trade-in program for HD-DVD movies, dubbed “Red2Blu,” and the selection is even larger, with 125 available movies, most of which cost $5 each. That program has been available since April 2009.

According to Home Media Magazine, Warner expanded the DVD2Blu program in response to increased Blu-ray ownership. The Digital Entertainment Group reports that Blu-ray penetration is up 125 percent in the first quarter of this year, compared to the same period last year.

I’m more of a renter than a collector, so I haven’t had a good reason to use the program, but I like the idea. The fact that Warner is expanding DVD2Blu suggests that it’s successful. Why, then, haven’t other studios jumped on board?

MyCE Member
Posted on: 10 May 10 23:45
Can I trade in my old tv for a new flat screen?
0 Agree

MyCE Resident Commenter
Posted on: 13 May 10 14:08
Originally Posted by Redking1
Can I trade in my old tv for a new flat screen?
Yes, but there will be a $1,199 shipping and handling fee.
0 Agree

Reactions closed

Sorry, you can't comment on this item anymore. It's either too old or comments are disabled for this post.

Myce.com settings

Several settings at Myce.com can be changed, they are stored in cookies, which means they will be reset if you clear Myce.com cookies


Change the background to a plain color or trianglified image (similar to the default image)

No tracking features

At Myce most social media feature are done server side and impose no privacy risk to the visitor when not used. Several features use Javascript with you can turn off here


Switch to the List layout for an index with chronologycally listed news items or Grid layout for a block based layout. To see the change you need to reload the page