Warner starts DVD to Blu-ray trade-ups

Posted 18 November 2009 00:17 CEST by Jared Newman

The problem with being a movie enthusiast and upgrading to Blu-ray is that you’re stuck with an entire library of DVDs, but Warner Home Video is now offering incentives to help boost your Blu-ray catalog.

The “DVD2Blu” offer lets you exchange your Warner Bros DVDs, plus a fee, for the same movie in Blu-ray format. Upgrades cost either $7.95 or $9.95 per disc, and you get free shipping (normally $5) on orders of $25 or more. Blu-ray discs arrive in four to five weeks.


This is essentially the same program as Warner’s “Red2Blu” campaign, which launched in April for people stuck with HD-DVDs. That program is still available and costs $5 per disc. But while Red2Blu feels rather benevolent — it’s essentially a bail-out for people who chose the wrong HD format — DVD2Blu is intended to get you spending more money on HD movies, as Blu-ray discs command a premium over DVD. Earlier this year, Warner tried to push Blu-ray by including a digital file with the disc, but charging DVD buyers extra for the same feature.

Of DVD2Blu’s 55 available titles, a lot of them are old or classic films, such as A Clockwork Orange, The Searchers, Risky Business and Blazing Saddles. This may seem counter-intuitive, as you’d think old films can’t look better than DVD quality anyway, but film cameras record in a higher resolution than HD cameras, so a restoration could certainly make a film like The Shining lo0k better on Blu-ray.

It’s worth noting that Warner doesn’t sell the DVDs that you trade in. The discs are destroyed, which doesn’t surprise me given that in August, Warner Home Video sued a company after it was caught selling old DVDs instead of dumping them.

MyCE Resident
Posted on: 17 Nov 09 23:31
Looks like the same Titles that Walmart is selling for $10.00 and I get to keep my standard DVD, not that much of a deal if you ask me.
0 Agree

MyCE Resident
Posted on: 18 Nov 09 02:11
Bluray and deal in the same sentence is an oxymoron
0 Agree

MyCE Resident
Posted on: 18 Nov 09 19:39
I got a Panasonic Bluray for $119.00 , I think thats a deal, my Dvd's are much clearer on the Blu-Ray then my Sony Dvd player, and I have the abilty to watch Blu Ray movies.
0 Agree

MyCE Resident
Posted on: 19 Nov 09 13:13
Originally Posted by Crabbyappleton
Bluray and deal in the same sentence is an oxymoron
lol for real..dont think we'll see any real "deals" for a while on blu ray...ripoff
0 Agree

MyCE Resident
Posted on: 20 Nov 09 01:04
Well I paid 160 for a Panasonic BD-10a which was a deal at the time for a demo from Circuit City and it still works fine but slowly
It also does a nice job playing DVD's though I think my Toshiba A2 and my Denon 758 do a slightly better job.
0 Agree

MyCE Resident Commenter
Posted on: 20 Nov 09 16:05
Well, I've been seeing a lot of Blu-ray movies in the discount bin for $9.99. It's just a matter of time before all those movies on Warner's DVD2BLU list are that price. Keep the DVD and just wait for the Blu-ray movie you want to come down in price. Don't be a sucker.

Wow, you leave for 8 months and they really change the site around on you. Wasn't sure my login would even work. You guys thought (hoped?) I was dead, right? LOL. Nah, just needed a break.

Glad to see you're still around and hating Blu-ray as much as ever, Crabby.
0 Agree

MyCE Senior Member
Posted on: 20 Nov 09 18:41
Wow! 4 to 5 weeks to get your Blu-ray DVD replacement! I don't think I could go without sleep for that long!
0 Agree

MyCE Member
Posted on: 21 Nov 09 08:42
It wouldn't matter if blu-ray movies were $5, the flat screen tv needed to view them is still unaffordable. Now If there were a flat screen stimulus plan, I'd be the first to go and buy one. Or a trade your old dvd player for a blu-ray player
type of promotion, i'd go for that too.
0 Agree

MyCE Resident
Posted on: 21 Nov 09 19:00
Well the price of the TV's is dropping as well and if you don't care about huge or perfect video many smaller LCD sets are dirt cheap in comparison to what a bigger name brand LCD or plasma costs.
I bought a Toshiba 34HFX84 CRT in 2005, the last one still made in the states and it still looks great, paid 1225 for it and mostly used my Xmas bonus and a bit extra. Now I can get a Plasma 50" for the same price or less.
New tech is always expensive at first and the early adopters with deep pockets buy it, then after they've made their killing it slowly drops in price till any one wanting it can buy it.
0 Agree

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