Windows RT fail: less than half the projected shipments achieved
While Microsoft has announced that Windows 8 is a success, the company seems to see lower than expected sales for Windows RT, the tablet version of Windows 8. The information comes from Taiwanese supply chain makers. According to them only 2 million Windows RT devices have been shipped while Microsoft hoped to have sold more than 4 million by now. Many of the tablets seem to be still at distributors and in stores as the Taiwanese sources estimate that only 1 million devices have actually been sold.
Reasons for the lower than expected sales are likely the relative high price, the lack of Windows RT applications and the introduction of Microsoft’s own device, the Surface tablet which brought the company in direct competition with its hardware partners. Prices might go down as Microsoft has announced it will soon start shipping a Windows 8 based Surface tablet and retailers likely want to clear their inventories.
Microsoft has been trying to get more vendors to launch Windows RT products by offering incentives, but so far only a handful companies have released Windows RT devices.
There are 4 comments
- MyCE Die Hard
- Posted on: 30 Jan 13 20:50
- MyCE Senior Member
- Posted on: 31 Jan 13 02:24
Windows 8 is the combination of bad GUI decisions and bad timing. With market already being full of Android and IOS devices, consumers don't want to "upgrade" from something useable and functional to something less functional. Perhaps is Windows 8 Tablets came three or four years ago, people might have been willing to overlook the new "features", and get used to the interface.
Too bad for Microsoft. Perhaps "9" will be more successful, if Microsoft continues down the tablet path.
- Senior Moderator
- Posted on: 31 Jan 13 23:21
|"It seems to be linked in a lot of cases to a steep learning curve of the [Windows 8] OS -- which is not necessarily intuitive."|
- MyCE Resident
- Posted on: 01 Feb 13 01:19
This will be an expensive lesson for MS and it might cost them a lot of market share in the long run. Every time they think they can ram a crappy OS down the throats of their customers they lose big. To think a lot of this trouble with Windows 8 could have been avoided if only they had included a Start Menu option. It might be time to clean out their marketing and long term strategy departments because they really dropped the ball on Windows 8 and RT.
Most popular headlines
- Thu 17 Apr 10:04 by Seán Byrne
While we often hear about privacy concerns with storing data in the cloud such a...
- Mon 21 Apr 01:04 by DoMiN8ToR
Russian pirate group WZOR leaked additional information about Windows 9 and anot...
- Fri 18 Apr 06:04 by DoMiN8ToR
Toshiba claims it has developed world’s fastest microSD cards. The cards a...
- Mon 21 Apr 04:04 by Wendy Robertson
Review: Toshiba HG6 256GB SSD Reviewed b...
- Thu 17 Apr 10:04 by DoMiN8ToR
The Chromium issue tracker reveals a screenshot of a Nexus 5 running Android 4.4...