Windows RT fail: less than half the projected shipments achieved
While Microsoft has announced that Windows 8 is a success, the company seems to see lower than expected sales for Windows RT, the tablet version of Windows 8. The information comes from Taiwanese supply chain makers. According to them only 2 million Windows RT devices have been shipped while Microsoft hoped to have sold more than 4 million by now. Many of the tablets seem to be still at distributors and in stores as the Taiwanese sources estimate that only 1 million devices have actually been sold.
Reasons for the lower than expected sales are likely the relative high price, the lack of Windows RT applications and the introduction of Microsoft’s own device, the Surface tablet which brought the company in direct competition with its hardware partners. Prices might go down as Microsoft has announced it will soon start shipping a Windows 8 based Surface tablet and retailers likely want to clear their inventories.
Microsoft has been trying to get more vendors to launch Windows RT products by offering incentives, but so far only a handful companies have released Windows RT devices.
4 Comments on Windows RT fail: less than half the projected shipments achieved
- Posts: 1299
- Posted on: 30 Jan 13 20:50
- Posts: 327
- Posted on: 31 Jan 13 02:24
Windows 8 is the combination of bad GUI decisions and bad timing. With market already being full of Android and IOS devices, consumers don't want to "upgrade" from something useable and functional to something less functional. Perhaps is Windows 8 Tablets came three or four years ago, people might have been willing to overlook the new "features", and get used to the interface.
Too bad for Microsoft. Perhaps "9" will be more successful, if Microsoft continues down the tablet path.
- Posts: 6565
- Posted on: 31 Jan 13 23:21
|"It seems to be linked in a lot of cases to a steep learning curve of the [Windows 8] OS -- which is not necessarily intuitive."|
- Posts: 2877
- Posted on: 01 Feb 13 01:19
This will be an expensive lesson for MS and it might cost them a lot of market share in the long run. Every time they think they can ram a crappy OS down the throats of their customers they lose big. To think a lot of this trouble with Windows 8 could have been avoided if only they had included a Start Menu option. It might be time to clean out their marketing and long term strategy departments because they really dropped the ball on Windows 8 and RT.
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