How to Use Instagram Reels to Increase Engagement

Instagram Reels, which is Facebook’s response to the wildly popular TikTok, is currently available in more than 50 countries. It is an addition to the already existing Instagram platform that allows you to record, edit, and share videos that are 15 seconds long.

If you happen to have a large Instagram following, and you do not want to take the time to build a following on TikTok, then Reels is a great feature to use. 

Just like TikTok, it will enable you to record and share the short video content that gets added to the Instagram Explore feed. Read on to learn how you can use Instagram Reels to increase online engagement.

How to Use Instagram Reels to Increase Engagement
Image Source: TechCrunch

How to Increase Engagement

Instagram Reels are a great way for businesses to grow their reach and build a community on Instagram. Now, although Instagram Reels is pretty new, there are many businesses that are already using this platform with great success.

A good example is Janelle Sweeney of My Paris, whose portraits have been using Instagram Reels for a while now, and they use this to share the locations they love to photograph so that they can see a boost in engagement with their features.

For other brands with Instagram influencers who already have a following on Instagram, Reels is a great way of stepping up their Instagram game. 

Here are a few other ways you can use to increase engagement on your Instagram account

Create On-Brand Content for Your Audience

Fashion has been one of the biggest influencers on TikTok with the platform using transitions that help show off outfit changes, just like magic. It should therefore come as no surprise that fashion works with Reels too.

Now since Instagram Reels was launched, fashion leader TopShop has already been able to rack up more than 1.7 million views on their videos.

Well, you may not necessarily go the fashion way, but whichever platform you use, ensure that you are able to engage with your audience. Find a niche and stick to it, so you can build a loyal following.

Repurpose Your Content

If you are already providing content with TikTok, then there is no reason why you need to repurpose that content for Instagram Reels. Just simply take a page from the ASOS playbook. 

This is a company that has got a great following on TikTok, and Instagram as well, they started using some of their best TikTok content just to get started on Reels, and they did not need to create new content for the platform.

They have had excellent success so far and have more than 4.4 million views in just a few days. Currently, they are averaging around 5.1 million views.

Instagram Reels uses the same video dimensions as TikTok, and as such, you are likely to find that the audio on Reels is just the same, which means that you can use the same videos successfully.

Try Sharing Tips and Educational Content

Educational content, such as tutorials, and tips are a great way of getting followers to find value in your Instagram Reels content

And yes, you can use the 15-second video to provide valuable information to your followers.

Start Challenges

The most famous challenge, the #sephorachallenge on TikTok, has more than 26 million views. 

This is one of the most engaging and most fun aspects of the platform. It just makes sense to use challenges on Instagram Reels.

Try and Partner with Influencers

How to Use Instagram Reels to Increase Engagement
Image Source: Business Insider

We already hinted at this when we mentioned Sephora’s partnership. There are many influencers on Instagram already, who would be willing to partner with you. 

Brands such as Nike and Walmart use influencers all the time to promote their products.


There are many opportunities for you to engage with your audience, especially on social media, and Instagram Reels is just one of those opportunities that you cannot afford to ignore. 

Not only does it ensure that you continue with your already existing audience, but it also gives you a brand new avenue to keep them informed and entertained. Get started creating your own Reels today!