Avatar director James Cameron is urging television producers to worry less about the cost of 3D production as the technology continues to show promise in theaters and living rooms in the United States.
A handful of movie studios have had success by developing 3D movies, but broadcasters remain hesitant because of the higher costs.
"(Big entertainment companies) can't be afraid to shoot in 3D because tens of thousands of people all over the world are shooting in 3D every day," Cameron recently said. "We're going to have 3D TVs all around us ... and we're going to need thousands of hours of sports, comedy and music and all kinds of entertainment."
Avatar, which movie viewers said looked amazing in 3D, has broken home entertainment sales records and is expected to continue shattering Blu-ray piracy records. Just four days after release on DVD and Blu-ray, Avatar was downloaded more than 200,000 times, according to other news blogs.
Cameron has become a big supporter of the 3D format, especially after Avatar became the highest-grossing movie of all time (racking up more than $2 billion). A lesser known secret is that Avatar cost at least $300 million to make, so it's also one of the most expensive movies ever made.
3D technology will be evolve so directors will be able to film movies in native 3D, without the need for 2D content to be turned into 3D.
Sony, Panasonic, LG, and other HDTV manufacturers have already launched 3DTVs in the United States and Asia – and 3D is finding its way to cameras for use in mobile phones. Samsung also has a new 2D to 3D conversion HDTV so owners have the option of watching content in either format. Sharp also is working diligently in the 3D market as it looks to capitalize on a lesser known 3D technology.
