When Netflix, the leading subscription-based video streaming service, signed a deal with ABC-Disney in December, we speculated that it would be a long wait before the company would be able to get CBS, the final network hold-out, on board to round out their selection of programming. It turns out that we didn’t have to wait so long after all.
On Tuesday, CBS and Netflix announced that they have signed a two-year non-exclusive deal to bring current and classic CBS programming to the ever-expanding lineup of streaming Netflix content beginning in April. The network also has the option of extending the contract for up to two additional years.
“This is the first time CBS library programs are available to watch instantly, making Netflix the only online premium subscription service with shows from all four broadcast networks and many of the biggest cable TV outlets,” said Cindy Holland, VP of content acquisition for Netflix.
Though CBS seemed to be on the fence about releasing their programming on a streaming platform just two months ago, network executives are now showing a high level of enthusiasm about pursuing this new channel of distribution.
"This deal recognizes the increasing value of our content in today's marketplace," said Scott Koondel, President of Distribution, CBS Television Distribution. "More and more, people want to be able to access our programming on a wide variety of platforms. We are very pleased that the titles offered through this deal will now also be made available to a whole new community through the terrific and convenient service that Netflix offers. We will continue to pursue additional non-exclusive distribution partners that are additive to our overall business."
The deal will include current CBS series including “Medium” and “Flashpoint,” as well as popular classics like “Frasier,” “Family Ties,” “Cheers,” “Star Trek,” “The Twilight Zone,” “Twin Peaks,” and “The Andy Griffith Show.” Content will also include movies produced and aired by the network.
It doesn’t look like Netflix subscription rates, currently $7.99 per month for the “streaming only” plan, will increase as a result of the agreement.
Netflix streaming via our Xbox 360 has become a prominent source of television entertainment in my household over the past few months. I’ll be looking forward to the expanded selection, especially the ability to re-visit some classic CBS sitcoms, in April.
