Motorola is catering to technophiles who love exercising as much as cutting-edge software with a new smart watch dubbed MotoACTV. But is it too little, too late for the novel yet niche gadget?
The 1.2 oz., 46mm x 46mm MotoACTV is being billed as a jogger’s best friend, boasting GPS-powered tracking capabilities and a “smart music” feature that can identify the most motivational songs in your collection for use in a special tracklist. A common suite of health management tools – including heart rate, burnt calorie and distance trackers – are also included.
Complimenting the healthy side are online connectivity options for both smart phones and PCs. The MotoACTV can sync up with the company’s official site so workout buffs eager to geek-out over their performance stats at-home and set personal goals are covered.
“We brought the features you love in your smartphone to the fitness world with a groundbreaking addition, MotoACTV,” said Sanjay Jha, Motorola Mobility chairman and chief executive officer. “Workout smarter without using multiple devices or even wires, with the first multi-activity music and fitness tracking device with the brains to push you beyond your limits.”
The device, which ships November 6, won’t come cheap. The 8GB model will cost $249. An extra $50 bumps up the capacity to 16GBs. Considering iPad nanos currently weigh in at $150 or less, it could be a tough sell for exercise fanatics looking for a new non-human gym motivator.