Amazon, Roku officially join forces in video business

Roku set-top box owners can now officially stream digital movies and television content into the living room through Amazon.com, the two companies recently announced in a joint statement.

Although the deal was originally announced in January, today is the first day that the service is available to subscribers.  Current Digital Video Player owners will be able to receive the free Internet-downloaded update that will give them the ability to watch rented or purchased Amazon.com video content.

The ability to stream Netflix content already provides viewers with thousands of titles to watch, but the addition of Amazon’s service further solidifies the content catalog open to subscribers.

Amazon’s service typically charges $1 to $2 for TV episode rentals and $3 to $4 for each movie rental.  Purchasing content begins at $6 and goes up depending on the age and popularity of the movie.

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Since the Roku box can only stream content, users will unfortunately be forced to have an Internet connection to view the content they download from Amazon.

There has been a growing number of companies interested in providing streaming content services into the living room, with services from Amazon, Netflix and Blockbuster — hardware support comes by Microsoft, Roku, and several standalone Blu-ray players.

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