AtomFilms has launched the first online demonstrations of distributing
short films encoded with high-definition video. The service requires the user to install
a small application for receiving movies and this tool downloads three films
each week at near-DVD quality and two films per month in Windows Media
high-definition format. The HD
resolution is likely 1280×720 pixels which is roughly three times the quality of
Both their standard quality and HD quality films are encoded in Windows
Media format. Their service is
funded through advertising mainly from the game company Nintendo and
Microsoft. The technology is
supplied by Maven which forces the playback of ads prior to each film as well as
track visitor’s usage.
service requires a minimum of a 500MHz processor with a 1024 x 768 capable
graphics for playback. The aim of
this service is to serve the needs of broadband users looking for broadband
content that are reluctant to pay for it.
Currently most online pay-per-video content providers apart from Real
Networks are struggling to attract customers. This service instead offers free films,
but forces the consumer to watch ads prior to film playback to cover the service
and content cost.
AtomShockwave’s AtomFilms began reeling short films in
AtomFilms, a hub for independent films
To deliver the service, AtomFilms teamed
“We are at a crossroads in the evolution
The new service comes at a time when
“People now want to look at video on
Maven is helping AtomFilms and others do
Read the full story here.
This appears to be an interesting service for those interested in high
definition films and prefer to download them rather than rent them out. Unfortunately with the number of users
objecting to adware and spyware, this service may only prove popular with those
who do not know much or care about Ad-ware and usage tracking. Currently there are already many movies
coming in dual-DVD
packs where one disc contains the movie in DVD-Video and the other using
Microsoft’s HDTV format.
Currently only live broadcasters such as Euro1080 satellite TV channel
are taking advantage of the full HDTV resolution of 1920 x 1080. Those offering content on disc or
online like AtomFilms are using the lower resolution of 1280 x 720. Then again, most PC monitors cannot
handle resolutions beyond this and only a small handful of projectors even
natively support this resolution.
Source: ZD Net UK – Internet News