Blockbuster nationwide DVD and game trading program

Posted 28 October 2004 04:44 CEST by Crabbyappleton

BLOCKBUSTER(R) Rolls Out DVD and Game Trading Nationwide and Guarantees Members Best Trade-In PricesMonday October 25, 2:00 am ET  Trading Now Available in Almost 3,000 BLOCKBUSTER Stores Across the Country, Expanding to Nearly All U.S. Stores by Second Quarter 2005 DALLAS, Oct. 25 /PRNewswire-FirstCall/ -- With the national rollout of its DVD and game trading program -- featuring guaranteed best trade-in prices -- Blockbuster Inc. is offering members an opportunity to refresh and replenish their DVD and game collections in an economical and fun way -- by using what they have to get more of what they want at Blockbuster. Consumers now have an option to trade or exchange their used DVDs and games for in-store credit in almost 3000 BLOCKBUSTER stores nationwide and hundreds more internationally. The company expects to expand its trading program to nearly all U.S. stores by mid-year 2005. The national rollout of trading positions BLOCKBUSTER as the largest national retailer to offer both DVD and game trading under one roof. The trading offer is the latest in a series of strategic initiatives designed to transform BLOCKBUSTER from a place where customers go to rent a movie to a brand that rents, sells and trades movies and games, both in-store and online. The trading process is easy. Members simply bring in the titles they want to trade, no matter where they were purchased, and receive valuable BLOCKBUSTER store credit that can be applied directly to the customer's account or put on a BLOCKBUSTER Value Card, which can be used at any BLOCKBUSTER location. The credit can be used at any time for anything in the store -- movies, games and merchandise - new or used, rented or purchased. "We plan to make BLOCKBUSTER the place to trade by guaranteeing consumers the best trade-in prices for their used DVDs and games in the marketplace," said Nick Shepherd, executive vice president and chief marketing and merchandising officer for Blockbuster. "As a concept, game trading is fairly established; however, less than half of all gamers have ever traded with a retail outlet, in large part because they are unhappy with the trading prices offered. BLOCKBUSTER intends to remedy this by offering the best trade-in prices for games anywhere. With this, we expect to quickly take game trading mainstream. "DVD trading, on the other hand, is a fairly new idea, but we believe a strong demand will emerge as consumers learn that trading is a smart, economical way to refresh their movie libraries and get value for their collections. We're already the nation's largest retailer of used DVDs. We believe we can become the largest source for traded movies as well, and as with games, we are guaranteeing consumers the best trade-in prices for their DVDs." To underscore its "guaranteed best price" for traded movies and games, Blockbuster offers customers a minimum of $5 store credit for single DVDs and up to $35 for select movie box sets and hot game titles. In support of the national launch of trading and to encourage activity prior to the holiday shopping season, BLOCKBUSTER is offering a special minimum $8 trade-in value on all traded DVDs through Nov. 1. Additionally, through Nov. 8, gamers will get an extra $5 on each game traded when they bring in three or more PlayStation 2®, Gamecube(TM), Game Boy® or Xbox(TM) games. "We guarantee customers a great trade-in value every day of the year, and our promotional offers make this an especially great time to trade at Blockbuster. Members can stock up on trade-in credit throughout the holiday season and beyond for anything in the store -- it can be used to rent or buy movies and games -- or for any other merchandise in the store," added Shepherd. Each week, BLOCKBUSTER will promote in-store the hottest titles wanted for trade. For the month of October the "Most Wanted" list of movies and games includes the best of the old and new with titles and trade-in prices including:     DVDS     "The Sopranos - The Complete First Season" (4 Disc)           $30     "The Adventures of Indiana Jones" (4 Disc)                    $25     "Alias - The Complete First Season" (6 Disc)                  $20     "The Lion King, Special Platinum Edition      Collector's Gift Set" (2 Disc)                               $10     "Chicago"                                                      $9     "Spider-man"                                                   $8     "Soul Plane"                                                   $8     "Fargo"                                                        $8     GAMES     "Mortal Kombat: Deception"                                    $35     "Star Wars Battlefront"                                       $35     "Mario Kart: Double Dash"                                     $25     "Need For Speed: Underground"                                 $22     "Pokemon Sapphire Version"                                    $13     "ESPN: NFL 2K5"                                               $10 The trade-in offer depends on a range of criteria including competitive pricing, demand for the titles and the condition of the cover art. About Blockbuster Inc. Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with nearly 9,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at blockbuster.com. This news release contains forward-looking statements relating to Blockbuster's national rollout of DVD and games trading. These statements include, without limitation, statements relating to Blockbuster's goals and expectations with respect to the growth, competitiveness, pricing and marketing of its DVD and games trading offerings. These statements also relate to the expected impact of Blockbuster's DVD and games trading offerings on its overall strategic initiatives. These forward-looking statements are based on Blockbuster's current intent, expectations, estimates and projections and are not guarantees of future performance. These statements involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others: (i) consumer demand for Blockbuster's DVD and games trading offerings and the related impact of competitor pricing and product and service offerings; (ii) Blockbuster's ability to effectively and successfully expand the these offerings; (iii) Blockbuster's ability to respond to changing consumer preferences and to effectively adjust its DVD and games trading programs if and as necessary; (iv) Blockbuster's ability to implement and maintain the information technology systems and infrastructure necessary to support its DVD and games trading programs; and (v) other factors as described in Blockbuster's filings with the Securities and Exchange Commission including the detailed factors discussed under the heading "Cautionary Statements" in Blockbuster's Annual Report on Form 10-K for the fiscal year ended December 31, 2003.   --------------------------------------------------------------------------------Source: Blockbuster Inc.  Source: Yahoo!

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