Blu-ray Disc the most popular HD format in survey


A survey conducted by Penn, Schoen and Berland Associates shows that US consumers seem to prefer the Blu-ray Disc format over the HD DVD format. Among the reasons for preferring Blu-ray Disc the consumers mention the ability to play the disc in more CE devices, PCs and gaming consoles and the ability to record large amounts of high-definition video.

 

In this side-by-side format
comparison, 58% of the 1,200 consumers surveyed preferred Blu-ray Disc,
26% were undecided and only 16% preferred HD-DVD. Of those consumers who
indicated that they are extremely interested in purchasing the
next-generation format, 66% favored Blu-ray, 19% were undecided and only
15% preferred HD-DVD.

 

 

"From day one, we've focused on delivering the best possible consumer experience while building support from the best brands in the world," said Maureen Weber, chief BDA spokesperson and general manager of the Optical Storage Solutions Business at HP. "The result is a format that delivers a consistent, compatible consumer experience across a range of platforms, which is clearly something that resonates with consumers."

 

The launch of Blu-ray Disc is expected to offer consumers a broad selection of movie and broadcast content from Walt Disney Pictures and Television, Miramax, Touchstone, MGM, ESPN and Sony Pictures. A selection of Blu-ray players, recorders and computer drives are expected from Sony, Hitachi, Sharp, Panasonic, LG Electronics, Pioneer, Philips, Mitsubishi, and Samsung as well as PC hardware from Dell and HP. Gaming hardware will be available from Sony with the release of PlayStation 3, and software will be available to the leading gaming software manufacturers.

 

The complete press release is available here.

I'm quite surprised to see that so many regular consumers have even heard of the new formats, let alone already prefer one over the other when actual products are still several months away from being available. On the other hand I have a strong feeling this survey was sponsored by Blu-ray Disc companies so the result should probably be taken with a grain of salt…

Source: Yahoo Finance

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