Blu-ray claims it's poised to win DVD format battle

May 12, 2006

Samsung
is scheduled to deliver the first Blu-ray player next month. Already the
Blu-ray Disc Association is confident that the battle is now won or will be
presently. They said if you want to know who is going to win the war, you merely
need to look at who is supporting what!

'We have just about everybody in the consumer
electronics industry supporting Blu-ray at this point," Andy Parsons,
senior vice president of product development for Pioneer, told Macworld.
'These are all the brands that are associated with new technologies like
Sony, Panasonic, Philips, Pioneer, LG, Samsung and others."

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Supporters of the HD-DVD format include Toshiba, NEC, Intel and
Microsoft, but Parsons said when it comes to getting players into peoples
homes Blu-ray has the power of the consumer electronics companies behind
them.

Looking at what will ultimately drive adoption of a particular format,
Parsons says the 'killer app" for this format battle will be no different
than in the past '” content.

'The killer app for this technology is high-definition motion picture
distribution '” that is the underlying premise that drives everything
else," said Parsons.

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Mr. Parsons believes Blu-ray's larger capacity won't be a factor at first.
He thinks this will be realised later, once IT and other computing applications
come into play. He firmly believes that consumers will look at both the storage
advantage of Blu-ray and then couple it with all the content that Blu-ray can
offer compared to HD-DVD. For this reason, he thinks Blu-ray will win in the
end.

Source: MacWorld