CeBIT 2005 America cancelled unable to justify third year

wesociety used our news submit to tell us
"Definitely a dissapointment for United States fans of the tradeshow! Let"s hope
that it returns to the states in 2006." Hannover Fairs USA, cited lack of
revenue for the cancellation of the tech trade show. Purely a business decision, they blamed the sagging US economy for the shows troubles.


CeBit America 2005, whose Web site is still live, was to take place at the Jacob K. Javits Convention Center in New York City from June 28 to June 30, 2005."Though regrettable, this is the correct business decision," Joachim Schafer, president of Hannover Fairs USA, said in a statement. "It is really a reflection of a changing high-tech industry as well as the overall U.S. economy."


Employees of the show were caught
off guard by the news, said Bill Sell, vice president of brand and
customer development for CeBit America. But, he added, "It just seems a
one-size-fits-all show doesn't do it."


Sell said more targeted shows were
necessary to make it relevant to attendees, sellers, media and analysts.
"You need to make it worth it to people, and having Xbox next to flat
panels next to servers doesn't work."


It could be a problem just in the United States, as
it seems that other CeBIT events around the world are still on. In addition, a visit to the
CeBIT America site
has a paragraph posted asking visitors to stay tuned
for more news.

Source: C|Net

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