Digital Hollywood mulls changing content rights on software

yronnen used our news submit to tell us "Wow, do you think that the industry finally gets it, or is it just a new way to extract more money for their re-makes?"

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Here we have an interesting story from Information Week that is a bit unnerving, in that the DRM wants to know who we are this time, but for this tidbit of info, it offers new "freedoms". A company called Accenture is one of a few that are hawking a software that will identify the consumer rather than the device it is installed upon. The idea as they pitch it, is that once we pay the man, we can use the content on as many devices as we wish. Hey Thanks! Most generous of you!

A maturing industry continues to push the change, an Accenture executive at the Digital Hollywood conference in Santa Monica, Calif., told TechWeb on Wednesday. "If these companies don't make the decision in a timely fashion to adopt this model the consumer will make the decision for them," said Richard B. Le Vine, Accenture senior manager of global architecture and core technologies.

"Many of today"s pirates wear $100 jeans and carry $3,000 laptops and never run out of the restaurant without paying a bill," he said. "So they aren"t really looking to break piracy rules, they are just rebelling against the business model because it"s broken."

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Well, I am not so sure about this argument as I still say that the bulk of damage from piracy does not come from laptop toting pirates, but from gigantic DVD and CD factories that produce goods for sale. However, it seems that no one from the MPAA or RIAA can find these places and instead likes to track down grandmas, working moms and teenagers. I will agree that present DRM solutions aggravate the situation that faces consumers each time they purchase a product when it will not work on a particular device. Possibly, some may try to justify sidestepping the purchase and just download the product for free from the net, simply to avoid the hassles they hear about.

Source: Information Week

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