Europes iTunes held up by red tape staggered release dates

Even in a digital age red tape bureaucracy has a hold . With a record of 30 million downloads in eight months, Apples iTunes is out to offer a legal service to Europe. Unable to predict a launch date, Apples rep says: "We will be here this year. I'm not going to announce the date at this time, but we are working very hard," Eddy Cue, vice president of applications and Internet services for Apple, said at the annual MidemNet music conference on the French Riviera. Not bad work if you can get it!

Cue said one hurdle Apple has run into is the age-old practice of staggered release cycles, meaning some songs would not be available to all European consumers at the same time.

Marketing and distribution timetables often prevent music labels from a pan-European launch of an artist, meaning German consumers may have to wait weeks to buy what their friends in the UK are already listening to.

Yet shortly after a music single hits the radio airwaves a listener has already downloaded it on to their computer and is swapping it on a file-sharing network.

"One of the things we are working with the European labels on is to get them to understand how the business works in the online space, and having them change some of their business practices," Cue said.

While the industry has made big strides in the past year to make music available for paid downloads, the red tape is still a major gripe of the online vendors.

In Europe, the issue is more complicated than the United States as scores of national rights bodies, publishers and collection agencies have yet to agree on standard licensing fees.

The morass, both labels and online vendors agree, will make it tough for new Internet music stores to stay in business. And, the industry expects dozens of new entrants into the market this year from Amazon to German ISP T-Online.

"Until somebody gets to 50 million, 100 million, 150 million downloads per month, which by the way is not impossible, we are all going to lose money," said John Rose, executive vice president of EMI Music Group in U.S.

Staggered release dates is an unfamiliar practice if you are from the US. Having heard of the delay in releasing movies over there and pesky region codes for DVDs, that's bad enough. But, "working with the European labels to get them to understand how the business works in the online space, and having them change some of their business practices" an industry needing that kind of coddling may be beyond all hope. Or are they just not interested in staying up with the times? I guess they haven't heard of the radio either. That must be maddening to the customer base in Europe.

Maybe the evolution to digital and the pressure from of peer-to-peer filesharing will help the music fans scrape off some of these barnacles and the ship will get up to speed.

Source: Yahoo!

No posts to display