Environmentally friendly dye enables
broad recording capabilities
Valhalla, NY, August 24, 2004 - Fuji
Photo Film U.S.A., Inc. today announced that the Fujifilm DVD+R 1X-16X optical
media would be available in the U.S. market in September. The media is among the
industry's first optical technologies to offer a disc capable of recording
consistently and reliably in drives ranging from 1X-16X recording speeds. At a
speed of 16X, a full 4.7 GB DVD+R disc can be written in about 6
minutes.
This new disc continues a legacy of innovation by
incorporating Fujifilm's unique, patented organic dye coating that was announced
in January. The heavy-metal free dye comes from the company's extensive research
and development labs, which have over the last 70 years created an extensive
library of innovative compounds based on photochemical research that have been
responsible for advancing many technologies.
"As DVD recording technology has evolved, Fujifilm
engineers have worked side-by-side with hardware vendors and retailers to help
bring innovation to the marketplace," said Rich Gadomski, Vice President,
Marketing, Recording Media Division, Fuji Photo Film U.S.A. "This new product
will help decrease the number of SKU's retailers need to stock, simplify
consumer choice and help retailers eliminate confusion."
The new media is optimized for customer recording
valuable digital data, whether recording in real time at 1X speed or with a new
16x DVD drive. Fujifilm-branded DVD media incorporate the company's new "Oxonol"
dye coating, the first such coating to be used by Fujifilm engineers in Japan in
conjunction with leading hardware vendors to provide recording capability for
such a wide range of drive speeds, and is compatible with existing drive
technology already in the market.
About Oxonol Dye
The new Fujifilm
technology is based on an organic dye that has proven to allow recording
capabilities at speeds ranging from 1X to 16X. This will provide retail partners
the ability to simplify shelf space by offering a recordable DVD that works with
both new and legacy drives.
The new higher-speed DVDs are ideal for archiving,
storage and retrieval of high-capacity data files such as photos and video. They
can also be used for stand-alone PC or network backup at home or for business.
Fujifilm has produced a simulated archival life estimate for the media of over
100 years (using the industry-recognized Arrhenius storage performance
acceleration method.)
This environmentally friendly, heavy-metal-free
organic dye was optimized for mass production by existing spin-coating
manufacturing technologies.
Fujifilm is currently developing a dye that will
provide an efficient, reliable media for the high-capacity and high transfer
rate needs of emerging Blue-Violet LASER write-once technology.
The Fujifilm DVD+R 1X-16X media will be available
in multiple disc packs and specialized use formats in Q4 2004 through key
distributors, resellers and retail stores. For more information, call
800-800-FUJI or go to www.fujifilm.com.
About Fujifilm
Fuji Photo Film
U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers
technology solutions to meet the imaging and information needs of retailers,
consumers, professionals and business customers. As a global leader in digital
imaging, Fujifilm pioneered the development of digital medical systems, and
today is the leader in digital minilab systems. The company was ranked in the
top ten for U.S. patents granted during the last decade, employs 73,100 people
worldwide and in the year ending March 31, 2004, had global revenues of more
than $24 billion.
In the U.S., Fujifilm is a leader in delivering
high quality, easy-to-use imaging and information solutions in the following
categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging
Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical
Imaging and Diagnostics Systems. Fujifilm is committed to being an
environmentally friendly, humane enterprise and an exemplary corporate
citizen.
For more information on Fujifilm products,
consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.
Source: Fujifilm
