Fujifilm introduces DVD+R Double Layer media

New technology double existing DVD recording
capacity to 8.5 GB


Valhalla, NY, August 24, 2004 - Fuji Photo Film U.S.A., Inc. today
announced the addition of 8.5 GB DVD+R Double Layer (DL) recordable discs to the
company's portfolio of recording and storage products. The new media was
designed for the new double-layer recording drives recently announced by several
manufacturers.


New digital video and imaging technologies are driving consumer demand for
increased storage capacity for a variety of personal uses. The DVD format has
become a popular choice for recording and archiving data. According to NPD
Group, the number of desktop computers sold through retail that have DVD
recordable drives has risen from 25 percent to 45 percent in the 18 months
ending June 2004.


"The ability to share and archive a new generation of visual data is driving
new technologies that are increasing quality and capacities at a tremendous
rate," noted James Cito, Optical Products Manager, Recording Media Division,
Fuji Photo Film U.S.A. "Fujifilm has always been committed to providing
technology that helps the industry push the next generation of products."


The Fujifilm DVD+R DL media achieves a total 8.5 GB on a single disc by
writing data at 2.4X speed onto two separate dye layers. The movie industry has
being using double layer recording technology for years to produce and
distribute major motion pictures on DVD-ROM for the home market. Because the
standards needed to play those DVDs are already built into existing DVD players,
Fujfilm DVD+R DL discs will be able to be replayed on most existing DVD players
and DVD-ROM drives already installed in the market.


New Consumer, Business Applications Need Added Capacity
New higher
capacity DVD media are ideal for archival, storage and retrieval of
high-capacity data files such as photos and video or PC and network backup in
home and business environments. A single 8.5 GB DVD+R DL disc can hold the data
equivalent of:


  • 12 Compact Discs (CD);
  • 2,000 MP3 formatted songs; or
  • 240 minutes of DVD quality video

Companies that are creating DVD presentations and educational seminars will
be able to now distribute large amounts of data on a single disc while IT
managers will have another option for backing-up desktop systems or creating
single-disc system "images" for configuring client PCs for rapid deployment of
new computers on corporate networks.



About Dual Layer Recording
Fujifilm DVD+R DL media utilize two
dye-recording layers sandwiched between two polycarbonate bases and
semi-reflective layers. Each recording layer consists of a "wobbled pre-groove"
track that controls the rotation speed and addressing for that layer. A laser
optic system focuses a beam of light on the dye layers, first "burning" the data
to one layer, and then refocusing on the underlying layer to complete the
recording.


The make up of the recording dye is very important to its ability to receive
a pulse of energy from the laser that records the digitized data - while the
disc is spinning at a very high speed. Additionally, in a double layer disc the
energy must pass through one layer in order to record to the second layer. While
a spacer layer separates the two recording layers to prevent cross layer
recording, the dye formulation and recording "grooves" in dual layer discs must
be optimized to minimize error.


The Fujifilm DVD+R DL media will be available in multiple disc packs and
specialized use formats in Q4 2004 through key distributors, resellers and
retail stores. For more information, call 800-800-FUJI or go to www.fujifilm.com.


About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of
Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging
and information needs of retailers, consumers, professionals and business
customers. As a global leader in digital imaging, Fujifilm pioneered the
development of digital medical systems, and today is the leader in digital
minilab systems. The company was ranked in the top ten for U.S. patents granted
during the last decade, employs 73,000 people worldwide and in the year ending
March 31, 2004, had global revenues of more than $24 billion.


In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use
imaging and information solutions in the following categories: Digital Imaging
Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film,
Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems.
Fujifilm is committed to being an environmentally friendly, humane enterprise
and an exemplary corporate citizen.


For more information on Fujifilm products, consumers can call 800-800-FUJI or
access the Fujifilm USA Web site at www.fujifilm.com.

Source: Fujifilm

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