Heineken and RealNetworks team up to offer free music downloads

Buy beer, get free music! This summer Heineken
USA and RealNetworks will
give away millions of
free digital music songs in America. Every specially marked 12-pack of
Heineken will include a unique code which can be used to download two
free songs from RealNetworks. This partnership between Heineken USA and
RealNetworks is the first major sponsorship of a digital music
service.

Consumers will receive their free downloads through he RealPlayer
Music Store, which is integrated into RealPlayer 10,
the new media player from RealNetworks that makes it easy for digital
music fans to find, play and manage all the digital media on the Web —
including the ability for them to play content in every major
format.

“2004 will be the year digital music takes off and Heineken
is proud to work with a pioneer like RealNetworks to deliver the best
digital music experience to consumers,” said Steve Davis, Senior Vice
President of Marketing for Heineken USA. “The combination of great beer
and great music can’t be beat, especially when the songs are
free.”

“Heineken’s tremendous marketing savvy and deep commitment
to the music industry makes them the ideal partner to promote
RealNetworks,” said Dan Sheeran, Senior Vice President of Marketing,
RealNetworks. “Heineken’s ability to reach millions of consumers and
deliver free music to their lives is a great way to help celebrate the
ten-year anniversary of RealNetworks.”

The RealPlayer Music Store
is expected to include 400,000 songs by the end of January 2004 in the
highest quality of any download store: 192 Kpbs RealAudio with
AAC.

In my opinion this is a very smart move by
RealNetworks. Heineken is very well known throughout the country and with this
partnership RealNetworks will reach a lot of people.


GristyMcFisty, thanks
for using our
news
submit
!

Source: Mi2N