LG to produce both HD-DVD and Blu-ray products

D4rk0n3 andshimman used our news submit to tell us about this news release. shimman had this to say: "Many thought BD already won the battle, but I guess it"s not over yet. LG must be thinking the next gen supermulti drive."

Up until this announcement, LG was definitely a BD supporter, just like Sony, Philips and Dell. However, now we have another company that sees the future of blue laser is not so clear and they are hedging their bets. Probably a good idea the way things are going.

LG is the second high-profile Blu-ray supporter to change position after Hewlett-Packard, the world's second biggest PC maker, decided last month to also support HD DVD alongside Blu-ray.

LG expects to announce the first product later this year, its European president James Kim told Reuters on the fringes of the world's top electronics trade fair CeBIT.

"We will do both," Kim said.

It certainly is not over, especially when one takes a minute to forget about the writing strategy or which technology is superior based on that or capacity etc. Many less technical consumers, will simply look at the cost of a player, when making that first purchase. We already see that the initial hardware on the scene is much cheaper when it comes from the HD-DVD camp. Then others that are slightly more savvy, will read a bit about the interface with a PC and many may decide to go HD-DVD for this reason as well.

Another possibility is that consumers will just wait around until one or the other formats dies, due to the totlal investment cost in either format, that will be required to take advantage of the benefit of a high definition picture. Surely, just like VHS and Betamax, there will not be sufficient demand put there to support both formats. What a mess! You can read the full story here.

Source: Yahoo News

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