Panasonic announces its first Blu-ray Disc player's availability and pricing


New York City, NY (March 28, 2006) '“ Panasonic Consumer
Electronics Company today announced the upcoming availability of the company's
first Blu-ray Disc player, the DMP-BD10, available this September.


Blu-ray Disc is the next generation optical disc format that features
capacity as large as 50 gigabytes on a dual-layer disc and will be capable of
holding high-definition movies, tens of thousands of songs, and extensive
capacity for extraordinary video games and PC storage. Blu-ray Disc has the
support of more than 170 leading companies including the top studios and
consumer electronics manufacturers.


"With the DMP-BD10, Panasonic proves its commitment to providing the best
high definition entertainment experience for the home," said Reid Sullivan, vice
president, merchandising, Panasonic's entertainment group. "Our goal is to focus
on the total solution for an uncompromised high definition experience. In
addition we want to ensure that the consumer experience is as easy as possible,
so we've added EZ-Sync HDAVI control function to make it simple to connect and
control multiple products, such as a Panasonic Plasma TV, Blu-ray Disc player
and receiver. Plus, with the BD10 we respect the legacy content that consumers
have in their entertainment libraries, including virtually all DVD and CD
formats, as well as video and image formats."


The introduction of the DMP-BD10 is timed to coincide with Panasonic's
release of its first 1080p Plasma TVs this fall, which can make full use of
Blu-ray's high definition entertainment capabilities.


Pricing in the United States on the DMP-BD10 has not been finalized, but will
be less than $1,500. Panasonic will also release a high-definition receiver that
when matched with the Blu-ray Disc player will provide an unparalleled
entertainment experience.


About Panasonic Consumer Electronics Company
Based in
Secaucus, N.J., Panasonic Consumer Electronics Company is a division of
Panasonic Corporation of North America, the principal North American subsidiary
of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's
U.S. marketing, sales, service and R&D operations. Information about
Panasonic and its products is available at www.panasonic.com. Additional company information for
journalists is available at www.panasonic.com/pressroom.

Source: Panasonic

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