binbag used our newssubmit to tell us:
Our friends has sent us the press release from NVidia, regarding the price drop on the product lines for different markets.
NVIDIA ATTACKS MAINSTREAM AND RETAIL MARKETS WITH AGGRESSIVE PRODUCT MOVES. |
Top-to-Bottom Product Family Coupled with New Pricing Strategy Designed to Strengthen Market Position
SANTA CLARA, CA., APRIL 23, 2001.
In an effort to expand presence in the mainstream and retail markets, NVIDIA has added a new set of board level products and price points designed to address the high-end, midrange and value retail market segments. This new strategy includes a family of desktop products ranging from $99 to $399, re-setting the industry benchmark for combined price, performance, and value in the retail market.
NVIDIA`s new lineup starts in the value segment with the 32MB GeForce2 MX 200 board at $99. The 64MB GeForce2 MX 400 at $129 and the 64MB GeForce2 Pro at $199 are geared for the mainstream and performance segments. The lineup is completed with the flagship 64MB DDR GeForce3 for as little as $399, 20% lower than the previous high end product, the GeForce2 Ultra. All prices are suggested retail prices based on U.S. dollars.
The NVIDIA brand is now synonymous with the best in graphics. This new product lineup allows NVIDIA to reach every consumer with award winning GeForce technology. The retail market is very important to NVIDIA and plays an integral role in our growth strategy. Now, with this expanded top-to-bottom family of products and aggressive pricing strategy NVIDIA is able to attack the retail and mainstream market and truly deliver world-class graphics technology to the masses.
The first 3D graphics semiconductor company to deliver a complete top-to-bottom family of 3D solutions, NVIDIA gives developers, customers and partners the advantage of a unified driver and architecture across all implementations. NVIDIA's single-chip processors enable high-frame-rate 3D graphics, benchmark-winning 2D graphics, and high-definition digital video processing for unequaled visual realism and real-time interactivity.
Source: reactorcritical.com
