The big, squarish Redbox movie rental service will now give customers the opportunity to rent Blu-ray movie titles for $1 per day plus tax. Although an official announcement hasn’t been issued by the company, a Blu-ray teaser page mentions finding Blu-ray movies is about to become more convenient.
"That’s right, friend, get the movies you want, in the format you want, at the price you want to pay," the Redbox Blu-ray page proclaims.
Redbox will push movies from Universal Studios, Paramount Home Entertainment and Walt Disney Studios Home Entertainment films, with other movie studios expected to join the mix later. Hancock, Fred Claus, Wall-E, Tropic Thunder and Mad Money are just a few of the Blu-ray titles that will be offered by Redbox.
The rental kiosks can be found in Wal-Mart locations, along with shopping malls and grocery outlets, though it seems Wal-Mart Redbox kiosks will be the only ones to offer Blu-ray titles for now.
When I first learned and wrote about Redbox in May, I contacted Redbox officials and asked about the possibility of Blu-ray movie rentals, but the company remained committed to DVD rentals only.
DVDPlay, a Redbox competitor, became the first kiosk rental service to offer Blu-ray movies, when it announced Blu-ray movie rentals would be available for $1.49 per day — twice the rate of regular DVD rentals through the service.