Show time for new video compression

untold used our newssubmit to tell us that a new internet startup is claiming to revolutionize the current digital video industry.

This by introducing a new format that should quarter current file sizes of digital video such as DivX, Windows Media and Real Media.

Show time for new video compression

Pulsent not only promises eye-popping performance improvements. The company positions its technology as a major break from its rivals, offering a rare alternative to video standards developed in the past two decades under the auspices of the Moving Picture Experts Group (MPEG).

“Pulsent’s opportunity is to be the compression of choice for on-demand services,” said Gerry Kaufhold, principal analyst with Cahners In-Stat Group MDR. “They provide a better price-performance than MPEG.”

The race for video compression comes as Hollywood studios begin to position themselves for the day consumers can call up programming over cable or computer networks at will.

Last fall, Walt Disney and News Corp.’s 20th Century Fox studio announced plans to create a joint VOD service. That announcement followed a deal struck in mid-August among AOL Time Warner, Sony, Vivendi Universal, Viacom’s MGM and Paramount to develop a similar service.

If it does what it promises it will be great, if it doesn’t then we have another streaming format and if it’s widely support another client to download Show time for new video compression

Read more about this new video compression technology on here.