Wurld Media turns p2p swapping to music biz advantage

Most of us have a bad feeling when we think about the combination music industry/peer-to-peer networks. Many times we saw headlines like 'RIAA targets another 963 alleged file-traders" or 'BPI, UK record industry, to take legal action against file sharers", but now it seems that the music industry has recognised that they can only live together with the peer-to-peer because they search now for other alternatives to get their money from the peer-to-peer networks.

I think that most of you remember when we reported last week that Sony talks to Grokster about ways to implement the peer-to-peer technology into a legal framework and according to an article found from GristyMcFisty over at PC Pro, can we report today that Wurld Media Inc., an in Saratoga Springs, N.Y. located software developer has devised a way to bridge the gap between the peer-to-peer community and the music companies.

The Peer Impact network will be a closed service that allows people to share music tracks and every time when a track is transferred, the downloader is billed for the music as with a familiar downloads service such as iTunes and since the fans will use their own bandwich to download the music, becomes this technology a very cheap way for the music industry to distribute their music. 

Wurld Media Inc. has already signed up contracts with Sony BMG, Universal Music Group and the Warner Music Group for all of their music products.

Greg Kerber, chairman and CEO of Wurld Media said, 'The online media market is presently split between authorized legal paid-download services and unauthorized free services; the consumer is stuck somewhere in the middle, and that's where Peer Impact comes in. From the beginning our objective has been to reach out to the consumer and help build a secure and legal file-sharing community, created by - and for - the fan, but which also ensures that digital-rights owners get compensated.'

 
For more information about this new kind of p2p, please read the full article over at PC Pro and thanks to GristyMcFisty for using our news submit to tell us this interesting news.

Source: PC Pro

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