The exact level of consumer demand for the Apple iPad is still murky, but that hasn’t stopped advertisers and broadcast partners from developing droves of apps and promising content.
It was most recently announced that CBS and ABC will both stream shows to the iPad, with Netflix reportedly also finishing up an iPad app, according to the Wall Street Journal. CBS plans to use the iPad’s browser to stream shows, with ABC reportedly preparing a dedicated app.
Consumers will be able to watch ad-supported content through the CBS iPad site. The number 1 viewed U.S. television network will offer full episodes of Survivor and other shows.
The promise of both major broadcasters offering free TV episodes and clips for the iPad is a major announcement, especially as consumers wait to see what kind of apps and content will be made available on the new device.
YouTube will support video viewing from iPads and Flickr plans to have both picture and video support. You can expect to read additional announcements in the next few weeks, as companies prepare their apps and iPad optimized websites.
If iPad sales don’t impress in the first quarter that it is available, a large amount of apps and content may drive the revenue throughout Christmas and into 2011. Similar to the number of apps in the App Store for the iPhone, Apple will likely market the iPad app store extremely well.
It’s unknown if Hulu will be ported to a dedicated iPad app or website, but Hulu fans have already requested support.