VZW, iPhone: Possible match made in heaven

A Morgan Stanley analyst believes Apple could increase its iPhone marketshare from a mere 4.9% up to 12.2% if it drops phone exclusivity and joins the Verizon Wireless network in the future.

There is growing concern that AT&T’s overall customer satisfaction has led to disdain among iPhone owners, as a recent survey indicated many iPhone owners would switch over to VZW if given the chance.

Although AT&T still has exclusive rights to the iPhone, there must be concern about this talk regarding overall customer satisfaction.

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I’m expecting to see the iPhone make its way to VZW once the AT&T exclusivity agreement ends.  It should be available for both networks, because it’s unlikely, unless there are solid financial incentives offered from Verizon, that will make it a Verizon-exclusive device.  Furthermore, wireless subscribers would have the opportunity to pick which provider they want to sign a two-year phone agreement with.

Why the heavy interest in the iPhone?

Firstly, VZW has a larger subscriber base compared to AT&T, and there has been a high level of interest among subscribers seeking the iPhone.  Secondly, since the iPhone has been exclusive to AT&T since launch, the VZW subscriber base has been completely untapped, a fact both companies look to exploit.

Expect to see even more analysts predict a large iPhone ownership number if the phone makes a move to VZW.  If AT&T is unable to raise its customer satisfaction, it’s going to just add even more pressure on Apple to offer its smartphone on another market.

If you’re a VZW subscriber, are you looking forward to possibly owning an iPhone?