Apple co-founder: with Google and Facebook, you’re the product

Posted 12 April 2018 09:49 CEST by Jan Willem Aldershoff

Facebook and Google users are the product, not the services and applications both companies offer, according to Steve Wozniak, co-founder of Apple. Wozniak announced earlier this week that he was going to delete his Facebook account after the Cambridge Analytics data sharing scandal.

“Everything we’re doing is being watched or monitored and known to other people,” according to Wozniak in a video interview with USA Today. Because of the data scandal, Facebook users now understand that personal data of which they thought were private, can be used by big advertising groups and political groups, Wozniak adds.

He doesn’t expect Facebook will make big changes the coming time, “Facebook will just come out and put up some little, oh we’re gonna do this one extra thing to protect your privacy, but really all the advertising bucks, they’re advertising you. You’re the product with Facebook and Google. Whereas with Apple, the product — we make good products to make money.”

The co-founder of Apple hopes that other people will see him leaving Facebook, and they will do and their friends will do it, and that this way it becomes a significant enough movement.  Ultimately it should contribute to making the social network change its way of doing business.

Wozniak didn’t really delete his Facebook account, he only deactivated it, that is because he didn’t want to give up his “stevewoz” screen name. Besides the deactivation of his account, he unfriended all of his friends and deleted as much personal information as he could.


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