According to Paul Peng, president of AU Optronics (AUO), OLED will never become as successful as LCD . If OLED somehow does become successful it will take years. According to Peng there’s still a lot to be gained by improving the image quality of LCD panel.
In an interview with Digitimes he states that the high costs of the manufacturing process and low yields of OLED screens are a large obstacle for the success of the technology. For Samsung and LG this is a reason to focus mainly on LCD TVs for the coming time. Peng thinks it will take years before OLED makes a chance to become the successor of LCD. Besides R&D efforts for improving OLED technology, the companies also continue to work on improving LCD.
Peng states that color saturation on LCD panels are still improved with the new Ultra HD HGC / WCG technology which makes LCD more competitive to OLED’s image quality. AU Optronics is no stranger to OLED, it currently manufacturers small sized OLED panels and according to Peng it is able to produce larger size panels. Nevertheless the company is convinced that LCD remains the main technology for TV screens. Peng mentions that a key factor is that TV manufacturers made a combined investment of $150 billion in LCD manufacturing plants of which they want to see a return of investment first.
AU Optronics (AUO) is a Taiwanese company formed by the merger of Acer Display Technology (the former of AUO, established in 1996) and Unipac Optoelectronics Corporation by BenQ Electronics. In 2006, the company merged with Quanta Display Inc. AUO manufactures panels for companies like Samsung, NEC, LG, Dell, Apple, Viewsonic and Acer.