The Center for Copyright Information (CCI) has revealed the details of its controversial ‘six strikes’ anti-piracy measures.
Five ISPs, AT&T, Cablevision, Comcast, Time Warner Cable and Verizon are now members of the CCI group and have already signed up to the initiative teaming up with the Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA).
The ‘six strikes’ system, officially known as the Copyright Alert System (CAS), operates through a sequence of alerts and here’s what these alerts are according to CCI.
First Alert: In response to a notice from a copyright owner, an ISP will send an online alert to a subscriber, such as an email, notifying the subscriber that his/her account may have been misused or involved in copyright infringement. This first alert will also direct the subscriber to educational resources which will (i) help him/her to check the security of his/her computer and network, (ii) provide explanatory steps which will help to avoid copyright infringement in the future and (iii) provide information about the abundant legal sources of music, film and TV content.
Second Alert: If the alleged activity persists despite the receipt of the first alert, the subscriber will get a second similar alert that will underscore the educational messages.
Third Alert: If the subscriber’s account again appears to have been used for copyright infringement, he/she will receive another alert, much like the initial alerts. However, this alert will provide a conspicuous mechanism (a click-through pop-up notice, landing page, or similar mechanism) requiring the subscriber to acknowledge receipt of this alert. This is designed to ensure that the subscriber is aware of the third copyright alert as well as the previous educational alerts.
Fourth Alert: If the subscriber’s account again appears to have been used for copyright infringement, the subscriber will receive yet another alert that again requires the subscriber to acknowledge receipt.
Fifth Alert: At this time, the ISP may take one of several steps, specified in its published policies and the alert itself, reasonably calculated to stop future copyright infringement. These steps, referred to as “Mitigation Measures,” may include, for example: temporary reductions of Internet speeds, redirection to a landing page until the subscriber contacts the ISP to discuss the matter or reviews and responds to some educational information about copyright, or other measures that the ISP may deem necessary to help resolve the matter. The ISP may decide to waive the Mitigation Measure at this point – but it would be applied if a further notice of copyright infringement associated with the same subscriber’s account is received.
Sixth Alert: If the subscriber’s account again appears to have been used for copyright infringement, the ISP will send another alert and will implement a Mitigation Measure as described above. As described above, it’s likely that very few subscribers who after having received multiple alerts, will persist (or allow others to persist) in the copyright infringement.
Full details of the scheme are available from CCI’s website here.
Confirmation of the various ISPs supporting the group is also available here.