3D HDTV sales are sluggish worldwide, but popular in UK, says CEA

The Consumer Electronics Association (CEA) has admitted that the sale of 3D high-definition TVs has been sluggish so far, but that’s because mass consumer adoption and a lack of content has held the growing technology back.

CEA research discovered around 75 percent of consumers admitted they haven’t seen 3D content displayed on a 3DTV designed for the living room.

3D HDTV sales are sluggish worldwide, but popular in UK, says CEA

Even though 3DTVs remain relatively untouched by consumers, almost 30% of all standalone Blu-ray players shipped either include 3D support — or will be able to include 3D with a firmware update — as manufacturers and analysts are especially interested to see how this market develops.

The UK, which has a fickle home entertainment market with slow Blu-ray sales, has seen a greater interest in 3DTVs.  Current British HDTV owners are twice as likely to purchase a 3DTV over the next 12 months than Brits who don’t currently own a high-def TV, recent research notes.

That number still isn’t what 3DTV manufacturers want to hear, however, as just 13 percent of the 700 randomly selected people asked in the survey said they have interest in purchasing a 3DTV within one year.  There is still a large amount of consumer uncertainty related to 3D, especially if custom 3D glasses have to be worn in-home — but manufacturers are developing glasses-free models.

The Sony PlayStation 3 will also receive 3D Blu-ray movie support soon, with a firmware update scheduled for release this October.

Movie producers are betting heavily that 3D movies will continue to increase in popularity among movie viewers, although there is concern that interest is already dying down.  However, 3D Blu-ray and HDTV adoption is slowly taking place, and analysts believe the format will have a successful future when it overcomes a few different hurdles.